Promotional Gifts- Thinking Outside the Box

Posted: Mar 19, 2009 | Comments: 0 | Views: 37 | Bookmark and Share

Promotional product marketing has always been effective but now, during the recession, tried and tested concrete marketing is now increasingly preferred to costly advertising online. Traditional promotional gifts often include promotional pens and promotional mugs, however, in order to increase the success of promotional marketing campaigns it may be worthwhile to think more ‘outside the box’ about where to target distributing promotional gifts and more specifically which types of promotional gifts to manufacture.

It seems rare to find a pen that has no branding written on the side and promotional mugs are also commonplace and this has led me to consider the possibility of more unconventional promotional marketing methods having a greater impact upon people’s lasting impressions. Try to think about the last promotional pen or mug you used and remember what company was advertised on it (not the one you are using now, that’s cheating!) I can picture a promotional pen that I used only yesterday but I can’t recall the name of the company. On the other hand, if I used a promotional umbrella given to me on leaving a restaurant to get to the bus stop, in the torrid weather that is the British Winter, the chances the name would stick in my mind are high because I would be likely to use the umbrella again or even just see it sat in my hallway and as a result revisit the restaurant. Also, the chances of someone walking outside, soaking wet, without an umbrella, and noticing my umbrella and remembering the name of the restaurant are also high compared to remembering the name on a pen.

Promotional umbrellas aren’t what I consider to be outside the box. The problem with promotional pens, mugs and umbrellas is that when using them the focus isn’t on the product itself but on writing whatever it is that you want to get down on paper, or drinking whatever is in your mug, or blocking whatever your umbrella is protecting you from, and lets face it, it’s not going to be the sun. Promotional products that when used are focussed upon more may have more success with creating lasting impressions. What promotional products create more focus I hear you ask. Here are a few ‘outside the box’ ideas:

• Stress Toys
• Key Rings
• Soft Toys
• Games and Puzzles
• Inflatables

These are just a few ideas but there is no limit to what promotional products you can utilise to promote your company. Just remember that although there is nothing wrong with promotional pens, mugs and umbrellas there is no need to restrict yourself to just these types of promotional product. The more creative and ‘outside the box’ your thinking is, who knows, your promotional campaign might just be that bit more successful.

(ArticlesBase SC #823721)

Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 0 vote(s)
    Feedback
    RSS
    Print
    Email
    Re-Publish

    Source:  http://www.articlesbase.com/gifts-articles/promotional-gifts-thinking-outside-the-box-823721.html

    Article Tags:

    promotional products

    ,

    promotional pens

    ,

    personalised mugs

    ,

    promotional clothing

    ,

    promotional umbrellas

    ,

    promotional bags

    ,

    promotional t shirts

    How to Apply Feng Shui to a Home Office

    Host Leigh Kubin promotes productivity in a home office using personal touches. Learn how to redirect chi, and what to put on a vision board to help inspire hard work. (05:58)

    Video Production 202

    Watching Video Production 202 will help you understand what is possible, how to ask for it and how to be sure you are getting it when you hire that company to create a professional web video presence for you. (05:55)

    What Do You Think is One of the Best Things ...

    Round Rock, TX - Adam Ramirez discusses what one of the best niches to get into when thinking about investing in a "product" to promote or start a business with. If you think about it, Knowledge is something that most, if not all, marketers will cont (03:24)

    How to Adjust to a Management Position

    Coach Judith Wright talks about making the transition into a management position, and how to adjust to these changes in a healthy, productive manner. (01:18)

    Assassin's Creed Lineage Part 1

    Corruption, betrayal and murder soak the first episode of Ubisoft's Assassin's Creed II promotional series "Lineage". Don't miss out, this is 14 minutes of astonishing production value. (14:12)

    Henry Funk

    Different ideas for promotional gifts and how commonplace promotional products i.e. pens, pencils, mugs etc. may by viewed by the recipient. This article goes on to discuss other ideas on more ‘outside the box’ thinking for the right promotional product to market your company.

    By: Henry Funk l Shopping > Gifts l Mar 19, 2009 l Views: 107

    While selecting promotional items for generating leads, it is wise to choose a quality method on the imprinted business promotional items. Some of the most common and regularly used promotional items are imprinted t-shirts, caps, key rings, mugs, pens, umbrellas, bags, folders, highlighters, mouse mats, wall clocks, calculators, calendars, and much more.

    By: Gareth Parkin l Advertising l Jul 16, 2007 l Views: 52

    This valentines, surprise your beloved with gifts that they might have been longing for some time now. Be it a unique gift box, a coin watch or even a Makeover experience, the ability of a gift to express your feelings of love and care for your beloved holds only when they like the present.

    By: Totally Gifts l Shopping > Gifts l Feb 10, 2010

    Plan out a romantic lunch date on a cruise or get your Valentine a surprise personalised gift, the choice is yours. There are hundreds of gifts that can make her smile and express your feelings of love and commitment towards her.

    By: Totally Gifts l Shopping > Gifts l Feb 10, 2010

    This article aptly titled 'birthday gift ideas for mother' describes the various choices of gifts that are sure to make a birthday memorable for the woman who makes our lives special, our mother.

    By: dipanegi l Shopping > Gifts l Feb 10, 2010
    Elena

    Christening is a very special occasion in a baby’s life as well as his parents. It is most notably appreciated to give a christening gift as a keepsake. Especially when it comes to baby christening celebrations, it is very important to give the right kind of gifts. Probably you start wondering what can be appropriate for this type of occasion? Gifts & Wishes would like to share a few ideas for christening gifts in Australia

    By: Elena l Shopping > Gifts l Feb 09, 2010
    Elena

    When a baby born, a lot of special occasions are waiting for him. One of those special occasions is christening. You want to give a very special christening gift so he will curry it throughout all his life. It should be a quality gift. You start wondering what is the best christening present. Gifts & Wishes would like to share a few gift ideas with you.

    By: Elena l Shopping > Gifts l Feb 09, 2010 l Views: 1
    Alan Cunningham

    You can look into getting something like a stock car driving experience on dvd.

    By: Alan Cunningham l Shopping > Gifts l Feb 09, 2010 l Views: 2

    With the release of the Motorola Droid this month, Apple's iPhone has its best competition yet. The Droid competes highly with the iPhone and really shines overall. Available on Verizon's large 3G wireless network'We got a map for that', a slap in At&t's face, when it comes to showing there coverage map, for there'We have an app for that' campaigns. Also the 1st handset running Google's 2.0 android software. I've been trying out that Droid, MSRP $199, and these are my first f...

    By: Barrett Munoz l Shopping > Gifts l Feb 09, 2010 l Views: 1
    Alan Cunningham

    An easy way to approach this Valentines Day is simply by purchasing their favorite entertainment on blu-ray or dvd.

    By: Alan Cunningham l Shopping > Gifts l Feb 09, 2010
    Henry Funk

    Lockaway Self Storage is one of the leading UK self storage companies, after pioneering storage centres in the UK in 1980 and setting up almost 40 storage facilities for business, households and students.

    By: Henry Funk l Business > Small Business l Feb 10, 2010
    Henry Funk

    We all need to get away from it all now and again, but sitting behind the wheel of a car and setting off on a long journey isn’t everyone’s idea of fun. That’s why so many people are opting for coach holidays instead these days.

    By: Henry Funk l Travel l Feb 09, 2010
    Henry Funk

    There are a lot of very good things to be said for http://nationalholidays.com/ [coach trips]. Many people seem to think it is only pensioners who go away on them, but this could not be further from the truth. These days they are used by people from many different age groups and it is very easy to see why.

    By: Henry Funk l Travel l Feb 09, 2010 l Views: 2
    Henry Funk

    Logo is an essential branding element that promotes the business of an organization. It represents the identity of the company in the marketplace. It is one of the important marketing materials that promote the organization.

    By: Henry Funk l Internet > Web Design l Feb 09, 2010 l Views: 2
    Henry Funk

    StarView owns and operates a geographically redundant, next generation network with capabilities to provide VoIP services globally. Large or small business, one site or multiple locations, enterprise or carrier - we have an IP solution that fits your needs.

    By: Henry Funk l Technology > VoIP l Feb 09, 2010 l Views: 2
    Henry Funk

    Hygiene is crucial for industrial cleanliness and production quality. Industrial cleaning is a sector that has vastly improved in the last few years. Today, hundreds of industrial cleaning machine vendors are competing against each other and the result is quality machines that enhance wellness and productivity.

    By: Henry Funk l Home Improvement l Feb 08, 2010 l Views: 5
    Henry Funk

    Searching for a home can be an exciting, hope-filled, stressful, & uncertain experience, all simultaneously. To help alleviate a quantity of this stress & uncertainty, it is suggested that you generate a "Wants & Needs" assessment. It may sound simple, & it is, but it can save you a great deal of time in narrowing down homes to inquire in to & preview.

    By: Henry Funk l Finance > Real Estate l Feb 08, 2010 l Views: 1
    Henry Funk

    Planning a wedding is always a daunting job, but planning a wedding on a tight budget can seem almost impossible. The good news… many South Florida wedding planners agree you can still have that lavish & fabulous wedding even on a tight budget

    By: Henry Funk l Relationships > Weddings l Feb 03, 2010 l Views: 15

    Add new Comment

     
    * Required fields
    Author Box
    Articles Categories
    All Categories
    1