The latest buzz word is sustainability. But what does that really mean. In a recent study more than half of the respondents (53%) defined sustainability as the need to balance financial, human and natural resources for the long-term benefit of business and communities. Sustainability or going green is more than just a buzz word. Your customers are buying it. Harris Interactive’s recent poll showed that despite the economy, 73% of consumers said they still buy green. Sustainability is all about the environment, corporate social responsibility, ethical investment, fairness and community health and well-being as current trends in advertising.
As a fleet owner this directly affects you.You may not believe in various reports about the climate but the bottom line is that it concerns your customers and can government regulation be far behind the U.K.’s Carbon Reduction Commitment will be implemented in 2010. And 63 of the respondents to the AMA/FH study believe that new U.S. presidential administration policies will further accelerate the adoption of corporate sustainability programs.
Cleaning up your fleet and putting in best practices before regulations come into play is the most viable solution.
And your customers may think as Walmart does. They are leading the way with its commitment to regulate sustainability down the supply chain. “A company that cheats on overtime and on the age of its labor, that dumps its scraps and chemicals in our rivers, that does not pay its taxes or honor its contracts, will ultimately cheat on the quality of its products. And cheating on the quality of products is the same as cheating on customers,” said CEO Lee Scott last year at a meeting in China with Walmart suppliers and Chinese government officials. Those are some very heavy words and how many more customers will start thinking the same way?
But more importantly, your going green could positively affect your bottom line. Installing FleetMatics GPS Fleet Tracking will empower your employees and increase productivity while cutting down costs.
Take a test drive today!
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