A logo uniquely defines its company or organization and it represents the products or services with it. When it comes to buying of products or services, the customers generally relate the logo with the products.
The logo concept originated in the 19th century after the industrial revolution that led to increased production and global distribution. With companies trying to occupy greater share of the market, logos were created to differentiate between products within the same industry. Symbols were imprinted to products and packages to distinguish one brand from another. Thus was born the logo that later came to revolutionize the advertising world.
The Right Logo Concept
Selection of the right logo concept is the most crucial aspect of logo designing. You should first determine what your logo says about your company. You can use an image of a house if you are in real estate business or use an image of a car if you are a car dealer or use an abstract image to symbolize your company's philosophy and visions. A very dynamic image with swooshes and sparks might be suitable for a very young and hi tech company.
Tagline
When creating a tagline, first consider if you are actually going global. If so, create a tagline that points out your company's visions when translated into different languages. For example, the company, which did not take this into consideration, was KFC. Their tagline is "finger-lickin good", but when translated to Chinese it is "eat your fingers off".
Shapes, Sizes and Types
Iconic Logos: These are the most general types represented by a single graphical icon that generally includes the name of the company below or to the side of the icon, for example: Nike. When going for iconic logos, make sure that the symbol fits any of the geometrical shapes. The best ways are to use symmetrical geometrical shapes.
Logo Type: These types of logos consist only of the company name. For example Sony and IBM.
Illustrative: These logos represent company's field of business. They are very eye-catching and detailed. As a result of their details and colors, they are little difficult to reproduce and hence expensive.
Colors
While choosing the color combination, remember, it should be in sync with your business objective. Colors have very profound effect on viewers. Red and Orange produce excitation, Red signifies danger, blue portrays comfort and yellow tends to create a feeling of irritation. If you are planning to create a logo for a hospital, stay way from reds and yellows. But having said so, McDonalds is doing great with their red and yellow combination logo.
A thorough research combined with creative thinking and supported with good and logical logo design techniques go into logo designing. Businesses with an innovative logo will definitely have an edge over other businesses.
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