Branded USB Memory Sticks: No Longer the Preserve of the Techies

USB Memory sticks were the classic “early adopter” product, the preserve of the “geek” or the “techie” that was willing to pay top dollar for first generation products simply because they “had to have them”.

Back in 2002 when USB memory sticks started to make their way into the consumer market they were very much a novelty, albeit an expensive novelty with a typical memory stick only offering 16MB or 32MB of storage.

Fast forward 7 years and today a typical USB memory stick has a memory of around 4GB but costs a fraction of the tiny 16MB’s that were on offer at the start of the decade. As a result USB Memory sticks are everywhere and used by everyone from kids in the junior school to executives of global companies. They are easy to use, they’re incredibly handy, they’re light and portable and people can’t seem to get enough of them.

These facets make them an ideal choice as a marketing and promotional tool. Lets face it the objective of any promotional product that carries your company’s brand is to get your company or your product remembered. If it is unable to do this simple thing then the marketing money spent on it is likely to be wasted.

Ask any professional advertising or PR company and they will universally agree that the best way to make your company and/or event memorable is to use promotional items that are useful to your target audience.
A common mistake is to try and use a niche product that very tightly focussed towards you customer or audience, e.g. writing pens for journalists, golf umbrellas for a business audience, mouse mats or bags for a more “techie” crowd. The best promotional gifts are those, which have the widest appeal and are likely to have some real use and endurance.

It’s for this reason that branded USB Memory sticks make a truly excellent choice as a promotional give away. Everyone you give it to will be delighted to receive one and will almost certainly use it.

If you’re looking to go the extra mile and really make an impact then you might want consider a custom or bespoke version. Custom USB memory sticks are manufactured in a 2-D or 3-D shape or design that reflects your company’s products or brand. The USB Memory Stick then becomes unique to you. Pretty much any design/shape is possible and the end results really do look fantastic and create a “wow” factor with the recipients.

Custom USB memory sticks are a little more expensive but this additional cost (most of which is a one-off costs and is for the mould set-up) is more than recouped by the improved performance of the product in terms of brand development and recall