Andrea Percival is managing director of Maxa Technologies. Andrea’s career with Maxa Technologies started in the early 1990’s as marketing manager, where she was extensively involved in the successful positioning of DH Technology, (acquired by Axiohm in 1997), as a major player in the European Bar Code Printing sector .She was promoted to the position of general manager in 1998, where she oversaw the Company’s rationalisation into an efficient, compact organisation focusing on customer service, service and repair, and technical support. In 2001 Andrea also became a vice president for ATSI (Axiohm Transaction Solutions Inc).
In 2003, Andrea, together with Steve Berry (vice president of EMEA Sales for ATSI), successfully secured a management buy-out of Maxa Technologies.
Find out more about POS & EPOS Systems at the Maxatec Europe website.
Emerging technologies have always played a part in the life of this particular paintball business, not least to ensure the smooth running of general operations and to provide an optimum customer experience.
In its infancy, standard issue cash registers were used in order to take and process customer payments, but this was cumbersome, and it was impossible to control stock movement and track business-critical issues such as group spend, shrinkage and customers using their own paint rather than purchasing paint on the day.
A new EPOS system enabled a reduction in paperwork as well as giving the company the ability create in-depth and up to date reports from all sites in relation to customer spending and product movement. The benefits have been huge and far reaching. The introduction of the system has alleviated the stress of manually calculating and handling large amounts of money. Staff are now fully trained in the system, and are able to effectively and efficiently count the takings at the end of each working day and send detailed information to the head office in terms of stock use. All staff have access to live data as it is entered into the system - a huge advantage, as staff no longer have to wait for a till roll and fax from each centre at the end of the working day.
With this streamlined process in place, the amount of paperwork has been slashed dramatically. Faxing costs have also dropped dramatically as the data is now transferred electronically from each centre. This has also allowed the company to compile detailed data in terms of the pricing of specific goods and offer location specific deals to customers with a high spend on any particular day.
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