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Bharatbook.com Pharmaceutical Co-promotion Management (ph78)

Author: Bharat Book Bureau Author Ranking Silver | Posted: 30-01-2008 | Comments: 0 | Views: 5 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
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Pharmaceutical Co-Promotion Management (PH78) :

This study is developed to research pharmaceutical co-promotions - and what makes them successful. Pharmaceutical Co-Promotion Management examines the inner workings of pharmaceutical co-promotions. From overall budgets and control to in the field strategies and tactics, this report details the inner workings of some of the industry’s top companies’ co-promotions.

Companies Profiled in Report
Abbott Labs
Amgen
Bayer
Bristol-Myers Squibb
Eisai

Table of Contents :
Charts & Graphics :
EXECUTIVE SUMMARY
Figure E.1: Annual Co-Promotion Investment
Figure E.2: Special Co-Promotion Training for Sales Reps
Figure E.3: Deal Identification Sources

Co-Promotion Management Teams

Figure 1.2: Co-Promotion Management Team Makeup
Figure 1.3: Co-Promotion Management Team Headcounts
Figure 1.4: Two-Tiered Co-Promotion Management
Figure 1.5: Co-Promotion 4’s Comprehensive Management Involvement

Co-Promotion Investment

Figure 1.7: Percentage of Co-Promotion Revenue Generated by Surveyed Companies
Figure 1.8: Surveyed Companies’ Contributions to Co-Promotion Budgets
Figure 1.9: Annual Co-Promotion Investment
Figure 1.10: Co-Managing Budgets

Co-Promotion Training Programs

Figure 2.5: Co-Developing Training
Figure 2.6: Co-Promotion Sales Rep Training Hours
Figure 2.7: New Product Training for Co-Promotions
Figure 2.8: Special Co-Promotion Training for Sales Reps

Teams Identifying Co-Promotion Opportunities

Figure 3.2: Deal Identification
Figure 3.3: Headcounts of Teams Identifying Potential Co-Promotion Opportunities
Figure 3.4: Annual Investment for Identifying Co-Promotion Opportunities

for more information, please visit our web site :
http://www.bharatbook.com/detail.asp?id=52018

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Bharat Book BureauAbout the Author:

Bharat Book, the leading information aggregator. We facilitate and support the business information needs. With over 90,000 reports, you can get instant access and insights on the studies in you for market research, corporate / strategic planning by providing the latest information in the form of reports, journals, magazines and database. Contact us at +91 22 27578668 / 27579438 or email info@bharatbook.com or our website www.bharatbook.com.

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