Bharatbook.com Pharmaceutical Opinion Leader Management: Cultivating Today's Influential Physicians for Tomorrow (ph109)

| Posted: 30-01-2008 | Comments: 0 | Views: 8 | Rating: (53)

(?)

Pharmaceutical Opinion Leader Management: Cultivating Today's Influential Physicians for Tomorrow (PH109)

Pharmaceutical Opinion Leader Management includes detailed strategies for identifying, recruiting, building and maintaining thought leader relationships. The study guides opinion leader management executives with best practices for physicians in all tiers, including local, regional, national and global influencers.

Backed with real-world metrics from more than 40 companies, this study is the perfect guide for :

Setting thought leader management and MSL program budgets and headcounts

Identifying and segmenting opinion leader candidates by tier

Building thought leader relationships through new opportunities

Tracking the number of KOL relationships already established

Documenting KOL activities

Study participants included vice presidents and directors of medical affairs, product directors and managers, marketing consultants, thought leader development managers and MSL team leaders. The fair-market value benchmarks contained in this study are aggregate data collected directly from executives at participating companies.

Methodology :

Analysts developed the information upon which this study is based through both primary and secondary sources. We process for collecting and analyzing information encompasses two distinct tools: quantitative surveys and qualitative interviews. Both tools are necessary for understanding not only the hard metrics included in this study, but also the reasoning behind the metrics. We aim to answer why some companies spend more than others.

Port's Companies, Therapeutic Areas and Interviewee Titles :

Companies

Altus Pharmaceuticals
Baxter BioScience
Bayer Healthcare Pharmaceuticals
Biogen Idec
Biolex Therapeutics
Biovail

Therapeutic Areas

Autoimmune
Cardiology and Thrombosis
CNS/Psychology
Consumer Products
Dermatology
Diabetes (Type 1)
Diabetes (Type 2)
Gastroenterology
Hematology
Infectious Diseases

Metrics Overview :

The following is a list of metrics included in Pharmaceutical Opinion Leader Management. It summarizes the main categories and types of data in the report.
Typical organizational structures
Thought leader management groups
By company size
MSL programs
Reporting relationships
Dedicated vs. non-dedicated
By company size
Average staff sizes
Thought leader management groups

Table of Contents :

From Development To Commercialization: Early-Stage Activities :

In the early stages of product development, thought leader activities are typically science-oriented, and the thought leaders will often serve as advisors to the product team. At Company 13, the business development and the new product development groups work together to develop a new product. New product development performs its own market research for potential products and calls on thought leaders to help identify true market needs. The department hosts meetings where pipeline products are discussed, and thought leaders are invited to suggest products or types of products they would like to see developed.

Tier 2 Thought Leader Profile :

While Tier 2 thought leaders do not have quite the level of recognition that Tier 1 thought leaders attain, they remain important influencers, as they carry years of clinical experience, give speeches and write for publication. Tier 2 thought leaders at surveyed companies have an average of XX years of clinical experience. They produce an average of XX publications per year and give an average of six promotional speeches per year.

for more information, please visit our web site :
http://www.bharatbook.com/detail.asp?id=71140

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Pharmaceutical Opinion Leader Management

Article Source: http://www.articlesbase.com/health-articles/bharatbookcom-pharmaceutical-opinion-leader-management-cultivating-todays-influential-physicians-for-tomorrow-ph109-319253.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Bharat Book, the leading information aggregator. We facilitate and support the business information needs. With over 90,000 reports, you can get instant access and insights on the studies in you for market research, corporate / strategic planning by providing the latest information in the form of reports, journals, magazines and database. Contact us at +91 22 27578668 / 27579438 or email info@bharatbook.com or our website www.bharatbook.com.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:

Latest Health Articles

Help Your Child To Avoid Adult Health Worries
By: Catherine Harvey | 26/07/2008
A look at the effects of childhood obesity on our health in later life.

Pesonal Training Tips That Will Allow You to Lose the Weight and Tone Up Quickly
By: Zach Hunt | 26/07/2008
There are many people in the Spokane area looking to get into better shape with FREE Spokane Personal Training Tips. If you are one of these individuals looking to shave those pounds off of your body, we have some interesting personal training Spokane tips that will help you to reach your individual fitness goals.

You Can Take Vitamins To Improve Your Cholesterol
By: Chris Jensen | 26/07/2008
If you desire to remain healthy in your lifetime, you should reduce your cholesterol levels as soon as possible to continue to have good health.

Over Weight Straight Shot To The Yoga Point
By: Chris Jensen | 26/07/2008
If you missed it while your body was happily gaining pounds and have become aware of the problem now, it is still not late.

Switch To HEPA Filters And Breathe Easier
By: Ray Toofan | 26/07/2008
Having a respiratory illness can, at times be debilitating and leave the sufferer feeling uncomfortable and unable to breath properly without difficultly. If you have breathing problems then you will understand just how problematic it can be to be in an environment that is stuffy and stale with dust particles and other debris floating around.

3 Fat Loss Diet Mistakes That Could be Keeping You From Losing Stomach Fat
By: Ed Scow | 26/07/2008
How do you eat if you want to lose fat? What's a good fat loss diet? Those are just a couple of the questions I receive from virtually everyone when they find out I'm a fat loss and fitness expert. After I dive in a little more and start asking questions, though I see that everyone who wants to lose stomach fat is making the same 3 mistakes with their diet. Are you?

The Number One Vital Secret About Facial Skin Care You Need! Part II
By: John Russell | 25/07/2008
Great facial skin care starts with your diet. Learn what to eat and what to avoid, essential oils that are great for you skin and how to avoid dry skin altogether.

Is Internet Porn Responsible for the Increase in Chlamydia?
By: Sarah Hyllok | 25/07/2008
Chlamydia is one of the most common STIs in the UK. Chlamydia sometimes has no visible symptoms, so it can frequently go undiagnosed. However, the infection is treatable once diagnosed.

More from Bharat Book Bureau

U.s. Sound Recording Studios Industry Report
By: Bharat Book Bureau | 13/05/2008 | Business
The U.S. Sound Recording Studios Industry report, published annually contains timely and accurate industry statistics, forecasts and demographics.

U.s. Sporting & Athletic Goods Industry Report
By: Bharat Book Bureau | 13/05/2008 | Equipment
The U.S. Sporting & Athletic Goods Industry report, published annually contains timely and accurate industry statistics, forecasts and demographics.

U.s. Stationery Product Manufacturing Industry Report
By: Bharat Book Bureau | 13/05/2008 | EBooks
The U.S. Stationery Product Manufacturing Industry report, published annually contains timely and accurate industry statistics, forecasts and demographics.

U.s. Tax Preparation Services Industry Report
By: Bharat Book Bureau | 13/05/2008 | Taxes
The U.S. Tax Preparation Services Industry report, published annually contains timely and accurate industry statistics, forecasts and demographics.

Stakeholder Insight: Hiv Therapy Dynamics
By: Bharat Book Bureau | 22/04/2008 | Health
Bharatbook.com is proud to announce the new report “Stakeholder Insight: HIV Therapy Dynamics"(http://www.bharatbook.com/detail.asp?id=51732) from its vast collection of informative market research reports.

Horse and Dog Racing in Australia
By: Bharat Book Bureau | 02/04/2008 | Business
This Industry Market Research report from this provides a detailed analysis of the Horse and Dog Racing in Australia industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Sports Grounds and Facilities N.e.c. in Australia
By: Bharat Book Bureau | 02/04/2008 | Business
This Industry Market Research report from IBISWorld provides a detailed analysis of the Sports Grounds and Facilities n.e.c. in Australia industry, including key growth trends, statistics, forecasts,

Sports and Services to Sports N.e.c. in Australia
By: Bharat Book Bureau | 02/04/2008 | Business
This Industry Market Research report from provides a detailed analysis of the Sports and Services to Sports n.e.c. in Australia industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.71, 8)