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The ‘obesity epidemic', so the argument goes, is the product of an 'effortless' Western lifestyle which has become progressively hostile towards physical activity and dietary restraint. In other words, Westernized living makes you lazy, gluttonous and, eventually, fat. We will argue that this represents a serious misreading of Western life as it currently exists. However, it is a popular version of a familiar story which pre-dates by centuries the relatively recent spike in overweight and obesity statistics.
As we write, the ‘obesity epidemic' as a bad news story is at fever pitch in both scholarly journals and popular reporting. And just as Gould noticed that neither footballers nor scientists were immune from making the erroneous slide from the theory of evolution to the story of 'progress', scientific credentials or not, people find the story of Western decadence and decline irresistible when it comes to discussing obesity.
Tied up with the causal story of Western decadence and decline are claims about the consequences of the ‘obesity epidemic'. To take just one recent example: obesity is claimed to be the world's 'number one health problem' with the potential to 'reduce life expectancy by 10 years or more'. We are concerned that discussion (both popular and scientific) about the consequences of increasing numbers of overweight and obese people may be just as misguided as talk about why it is happening. We explore the possibility that the dire predictions and sheer intensity of ‘obesity talk' has more to do with preconceived moral and ideological beliefs about fatness than a sober assessment of existing evidence.
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