Russian Eco-linen

I am Russian so please be tolerant to my basic English.
My story is about linen and its' benefits for our society (if summer is hot then linen might become very popular).

Making ordinary marketing research on this fantastic product, we came across of this fantastic information which I am happy to share with you today.

Linen is grown by using traditional methods of rotation. It is planted at some particular field for one year, and then it is not brought back to the same place for at least 6 years. In between those fields will be used for wheat, corn, potatoes or clover. Using this technology, Russian farmers were allowing the soil to have some rest, and by that they were reducing amount of used chemicals.

Linen requires 5 times less pesticides and fertilizers than cotton and 13 times less then potato (can you imagine what we eat?!!). It is ecologically friendly product. Apart from that linen lasts up to 12 times longer than cotton. Linen is thermo-regulating (insulating in wintertime, cool and breathable in summertime), non-allergenic and anti-bacterial and thus especially recommended for sensitive skin. The careful transformation and finishing processes are resulting in products which induce a feeling of pleasure and well being.
Eastern European linen is proceeding from the savoir-faire of generations. It inherited a unique elegance while adapting itself to evolving fashions and lifestyles. More than ever, it gives shape to designer innovations and fulfils consumer requirements. Whether as pure linen or in blends, it always combines quality with loyalty and creativity…

The use of linen dates back to ancient times: it was the first known textile fiber in the world, the earliest traces of its use dating back to 8000 BC. Linen has also been discovered in Egyptian tombs, wrapped around pharaohs' bodies: in 6000 BC, the noble virtues and solidity of this fiber were already well-known. The Phoenicians, renowned merchants and illustrious navigators, used to buy linen in Egypt in order to export it to Ireland and England. Flax thus was the first textile plant to be grown in Europe.

During the Roman era, the growing and applications of this fiber developed throughout the Empire and the Romans were the first to start using it at home.

During the Middle Ages, linen gained ground in northern and central Europe. It was used in clothing and equipment for kings and artisans, monks and soldiers. It was worn as a sign of status during the Renaissance: from delicate batiste, drugged, fine linen and lace ruffs through to work wear and humble caps for peasant women.

The ultimate family business, flax was grown and retted by the men folk, harvested by the women and children, spun by the women, woven by the men, made up into clothing and embroidered by young girls...

The savoir-faire was exported during the wars of religion. Huguenot weavers were forced into exile in Ireland and the Netherlands, and initiated local workers into the art of weaving linen.

The industrial revolution in the 19th century increased production capacity and linen was exported throughout the world. Trade routes were established, for example, canvas woven in Brittany was exported to Brazil, via Cadiz.

Colonial settlers adopted linen for its thermoregulatory properties. Light, absorbent clothing and household linen were very popular, and linen was often used for civil servants' uniforms. Linen was still the benchmark quality-wise and also for status. 19th-century wedding contracts mention it in descriptions of trousseaux.

Linen has always co-existed happily alongside the other natural fibers, even giving rise to interesting combinations: linen/cotton, linen/silk, linen/wool, linen/hemp... However, artificial and synthetic fibers posed a threat to European linen after World War II.

Jettisoning home economics, women's lib wholeheartedly embraced these new easy-care fabrics, imbued with modern flair, albeit often to the detriment of comfort and elegance.

This challenge acted as a spur to Eastern European linen and, today, thanks to ongoing research into innovations, the Eastern European linen industry has developed easy care fabrics, an amazing array of products for fashion and furnishings (weight, colors, handle and style) and often takes pride of place in international collections.

That's all for today. If you like to read more or you have some comments please let me know.

Meanwhile, we launched prize draw at our website www.alenska.com
If you enter your details there, which we promise to keep in private, you might win a beautiful king size linen bed set VOYAGE. The set includes duvet cover, flat sheet and two square pillowcases 70x70cm. The closing date is 15th of July. So, why not to try?
Good luck!