Attention Face Painters - Here’s A Big Truth. If You Don’t Test And Measure Your Marketing Activities You Might As Well Throw Money Down The Drain!

<h1>Attention Face Painters - Here’s A Big Truth. If You Don’t Test And Measure Your Marketing Activities You Might As Well Throw Money Down The Drain!</h1>Author: <a title="Sherrill Church" href="http://www.articlesbase.com/authors/sherrill-church/164954.htm">Sherrill Church</a> Now let’s simply take advertising here. Picture in your minds-eye the last advert you placed in any publication and try to answer these questions to the best of your knowledge. Write your answers down.   <ul> <li>What was the publication? </li> <li>Was the advert easy to find?</li> </ul>   <ul> <li>Did it stand out from the rest?</li> </ul>   <ul> <li>What side of the page was it printed on?</li> </ul>   <ul> <li>How many other similar allied advertisers were there?</li> </ul>   <ul> <li>Was it in colour or black and white?</li> </ul>   <ul> <li>Was your headline compelling?</li> </ul>   <ul> <li>Was it a direct response advert?</li> </ul>   <ul> <li>Did you have a strong call to action?</li> </ul>   <ul> <li>Did you provide a no-brainer guarantee?</li> </ul>   <ul> <li>How many enquiries did it generate?</li> </ul>   <ul> <li>How many bookings did you get?</li> </ul>   <ul> <li>How much ROI was generated?</li> </ul>   <ul> <li>What is the expected lifetime value of each customers converted.</li> </ul>   I will take a guess here that you probably don’t know the answers to well over half the questions. Don’t worry though, because you are not alone. Most small business owners, and I mean most, haven’t got a clue either! The reason being is that they can’t be bothered to thoroughly test and measure their marketing activities. Money down the drain.   Now this is where you can up your game, and race ahead of your competitors by testing and measuring all of your marketing activities, starting from today.   You could be throwing money down the drain if you can’t be certain what is working and what isn’t. Just because your nearest Face Painting competition or Children’s Entertainer advertises in a certain publication that doesn’t mean that you should become a sheep, and do so too! How do you know that it’s working for them?   I have only listed one marketing activity above, but this also applies to all your other ones, including your website, your press releases, your direct mail, your telephone calls, and your email campaigns. Of course the list is endless, but the point here is test and measure absolutely everything.   Get smart, understand YOUR business marketing activities in order to change, improve and tweak where necessary, for a far greater ROI.   No more money down the drain, eh?   Sherrill Church is a full time Face Painter and Children’s Entertainer who is now dedicated in helping other like-minded business owners turn their pocket money existence into a full-time explosion.   She has a great little free report for all small business owners: The Seven Wonders Of Your Business World, which takes a look at the reasons why we go into business in the first place. Click the link today for your free copy <a href="http://www.mimicks.co.uk/report-su.htm"><a target="_blank" href="http://www.mimicks.co.uk/report-su.htm">http://www.mimicks.co.uk/report-su.htm</a></a>   You can also head over to her website and download the first chapter, for FREE, of her newly launched step-by-step home study guide – Face Painting For Profit. Click here to go <a href="http://www.mimicks.co.uk/chapter-one.htm"><a target="_blank" href="http://www.mimicks.co.uk/chapter-one.htm">http://www.mimicks.co.uk/chapter-one.htm</a></a>About the Author: Sherrill Church is a dynamic individual who is passionate about helping others to reach their ultimate dream of running a profitable and successful entertainment enterprise or home-based business. She consults with small business owners in a variety of creative industries who wish to build and grow a successful enterprise, like hers.

Sherrill (formerly Leathem) is an International Published Author with her books: The Complete Book of Face Painting by Mimicks - Random House, UK and Fantastic Fun Face Painting - Sterling Press, USA.

She has just launched the much-needed ‘Face Painting For Profit’ series, aimed at those wishing push the growth of their entertainment business onto the next level. For more information go to <a target="_blank" href="http://www.mimicks.co.uk/fp-forprofit.htm">http://www.mimicks.co.uk/fp-forprofit.htm</a>

She is a well-known Face Painter and Children’s Entertainment expert with over 19 years in the industry and has many successful businesses to her name.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/home-business-articles/attention-face-painters-heres-a-big-truth-if-you-dont-test-and-measure-your-marketing-activities-you-might-as-well-throw-money-down-the-drain-1022772.html" title="Attention Face Painters - Here’s A Big Truth. If You Don’t Test And Measure Your Marketing Activities You Might As Well Throw Money Down The Drain!">Attention Face Painters - Here’s A Big Truth. If You Don’t Test And Measure Your Marketing Activities You Might As Well Throw Money Down The Drain!</a>

Now let’s simply take advertising here. Picture in your minds-eye the last advert you placed in any publication and try to answer these questions to the best of your knowledge. Write your answers down.

What was the publication?
Was the advert easy to find?

Did it stand out from the rest?

What side of the page was it printed on?

How many other similar allied advertisers were there?

Was it in colour or black and white?

Was your headline compelling?

Was it a direct response advert?

Did you have a strong call to action?

Did you provide a no-brainer guarantee?

How many enquiries did it generate?

How many bookings did you get?

How much ROI was generated?

What is the expected lifetime value of each customers converted.

I will take a guess here that you probably don’t know the answers to well over half the questions. Don’t worry though, because you are not alone. Most small business owners, and I mean most, haven’t got a clue either! The reason being is that they can’t be bothered to thoroughly test and measure their marketing activities. Money down the drain.

Now this is where you can up your game, and race ahead of your competitors by testing and measuring all of your marketing activities, starting from today.

You could be throwing money down the drain if you can’t be certain what is working and what isn’t. Just because your nearest Face Painting competition or Children’s Entertainer advertises in a certain publication that doesn’t mean that you should become a sheep, and do so too! How do you know that it’s working for them?

I have only listed one marketing activity above, but this also applies to all your other ones, including your website, your press releases, your direct mail, your telephone calls, and your email campaigns. Of course the list is endless, but the point here is test and measure absolutely everything.

Get smart, understand YOUR business marketing activities in order to change, improve and tweak where necessary, for a far greater ROI.

No more money down the drain, eh?

Sherrill Church is a full time Face Painter and Children’s Entertainer who is now dedicated in helping other like-minded business owners turn their pocket money existence into a full-time explosion.

She has a great little free report for all small business owners: The Seven Wonders Of Your Business World, which takes a look at the reasons why we go into business in the first place. Click the link today for your free copy http://www.mimicks.co.uk/report-su.htm

You can also head over to her website and download the first chapter, for FREE, of her newly launched step-by-step home study guide – Face Painting For Profit. Click here to go http://www.mimicks.co.uk/chapter-one.htm

Sherrill Church is a dynamic individual who is passionate about helping others to reach their ultimate dream of running a profitable and successful entertainment enterprise or home-based business. She consults with small business owners in a variety of creative industries who wish to build and grow a successful enterprise, like hers. Sherrill (formerly Leathem) is an International Published Author with her books: The Complete Book of Face Painting by Mimicks - Random House, UK and Fantastic Fun Face Painting - Sterling Press, USA. She has just launched the much-needed ‘Face Painting For Profit’ series, aimed at those wishing push the growth of their entertainment business onto the next level. For more information go to http://www.mimicks.co.uk/fp-forprofit.htm She is a well-known Face Painter and Children’s Entertainment expert with over 19 years in the industry and has many successful businesses to her name.

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Article Tags: Marketing, Birthday Parties, Face Painting, Themed Events, Children's Entertainers

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