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There you are. You have completed your first website. It is a labor of love, and it is based upon some fast learning in HTML. To you, it is a masterpiece. At least it looked like one late last night. This morning, though, you recognize that it is kind of an eyesore. It doesn’t have the polish, panache and ultra-professional feel of those fancy affiliate marketing websites. It doesn’t have video. It doesn’t even have sound. Not a peep. It doesn’t have animations floating across the screen. Why, it’s not even very color-coordinated. Design and color were never your long suits. You were more of a “brass tacks” kind of person. Get the job done. Finish on schedule.
And there it is. An eyesore.
Well, cheer up. You don’t have to have a beautiful website to become a master in sales. And if you have created a site to promote affiliate products, you ware probably way ahead of the game among your competition just because you had the drive and courage to try.
If you ugly site is loaded up with great content, you probably need not worry. Internet customers are not connoisseurs on beauty and taste. What they want is the product or service that will get the job done for them. Will yours? We’ve already established that the website is an ugly one, but will it draw the customers your are seeking—marketers with a need to fill? Is your product a spectacular one that will offer great value or be a time-saving miracle? Will it help pave the way to riches for your customer?
Why, that ugly as sin site might turn out to be a goldmine after all. Are you offering something free to attract attention from discerning customers? Are you giving a discount on a popular tool, so that desperate shoppers will beat your door down? Do you have a great capture tool to get the names and e-mails for your mailing list? That will be really useful later as your income begins to spiral upward and upward.
In short, don’t be depressed if your website is not a great beauty, and will never win any competitions for cohesive design. It’s yours. You made it. Just fill it with great content that the search engines can recognize and reward you for, and you’re on your way.
Beauty isn’t everything. Next time out, you may want to budget for a web designer (or a brilliant college techie if that is all your budget can allow right now) to create a staggering thing of beauty.
A lot of fortunes have been made with ugly websites, and you will do well to remember that. Everyone has to start somewhere. Lessons learned today will reap rewards tomorrow as you dazzle your prospects with your technical expertise—acquired from loads of sweat, honest sweat from good old-fashioned trial-and-error.
Happy marketing!
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