Presentations are very important to the growth of your business, that is why it is important that you know how to do them effectively.
Let's take a look at what the presentation is for; the sole purpose of a presentation is to expose your prospect to the business. The key to giving an effective presentation is finding a need and then filling it with the vehicle of network marketing. Show your prospects how they can get what they want by joining your business.
The very first thing you want to do when you give these presentations is that you want to RELAX and dress appropriately. Also, make sure that you are the one controlling the mood of the get together, whether it be a one on one presentation, a PBR, or a business briefing. This is very important because you don't want an ounce of negativity around you.
Furthermore, when it comes down to the presentation, make sure you are fully prepared with your distributor and follow up packs. If you are doing a one on one presentation make sure you put the prospect at ease and establish a little bit of rapport.
Find out exactly what it is that your prospect wants, then re-qualify them once you find out exactly what it is that they want by saying something like, "Ok, John, based on what you said you want, how much time are you willing to put into this business without interfering with what you are currently doing?"
It is critical that you include the last part because it decreases the possibility of the "I don't have the time" factor. If they say they can't put any time into it then, good, you know that you don't have to waste your time doing the presentation. However, if they say they are going to be busy for a specific amount of time then offer to get back to them once that time period is over. It's as simple as that. Trust me, this will save you a whole lot of time.
After you find out what they want and you re- qualify them, only then will you present the opportunity, company, products, money, and timing. After the presentation is over ask them if they see the opportunity as something they want to take advantage of, and if it looks like something that could possibly get them closer to their dream. If it does, then book a follow up meeting immediately with in the next 48 hours.
Moreover, the reason we use two on one presentations is because they have been found to have a higher conversion rate ratio because it involves a third party that has been properly edified before the meeting. Edification is critical in network marketing. Before you even introduce your prospect to your support team member it is important that you edify your support team member before the two of them even meet.
By this, I mean, make it seem like your support team member's time is extremely valuable and make it an honor for your prospect to be able to meet him/her. By doing this, the prospect will think that your support team member really knows what he is doing and that he can learn some valuable information by listening to him. This point is critical.
When it comes to the business briefings, always tell your prospects to be at the briefings 15 to 30 minutes before the actual event starts because the event before the event is where all the action happens. Make sure that you introduce your prospect to as many people as possible in hope that they find someone that they can really relate to.
Never, let me repeat, NEVER talk about the business before the actual event. If the prospect ask you or your support team member what all this is about simply say, " oh, well, that's what we're going to show you in just a couple of minutes, your going to love it." Then ask them a question about themselves.
The point of the event before the event is to greet and meet people. During the event; however, is serious time. Make sure you and your support team are listening attentively to the speaker and taking a lot of good notes, and always act as if it is your first time at the event. If the speaker says a joke that you have heard a hundred times before, you should still laugh at it.
Furthermore, when it comes to the business briefings, a good idea is to set up half the amount of chairs as the number of people that you expect to come. The reason for this is because if people walk in, and there are more chairs than people, they are going to assume that this business you are doing isn't going so well; however, if they are walking in and you need to go get them a seat because all the rest of them are taken they are going to think that this thing you have going on must be something pretty good. It is a psychological tactic.
After the event, when you gather all your prospects into your group to see how they liked the briefing, make sure that you have one of your support members with you so that they can answer any questions or objections that come up. Remember, third party always works better.
Have fun with your presentations and keep them short, approximately one hour to two hours long.
You wouldn't want them to go to sleep on you, now would you???
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