Joshua Fuson is a professional marketer, and has participated in the generation of over $14 million dollars in the direct-marketing industry in the past 4 years alone. To find out more about Josh, see Success With Efusjon. You can also learn more about growing an Efusjon business at The Efusjon Business Blueprint.
Efusjon is a network marketing company that offers the RAW energy drink along with a business opportunity to make money re-selling the beverage. They gained a lot of notoriety in a short amount of time by the exposure they've received from some of their marketers distributing media online about the company. The bottom line question is simply this: Is Efusjon a good opportunity or just another hypey company? We'll answer that in this review.
Efusjon - The Good
Efusjon was co-founded by Robert Towles, R.S. Edwards, Marc Sharpe, and Kenny Gilmore. The company's flagship product is the RAW health drink and the EDGE energy drinks, both of which contain Acai berry juice along with other ingredients. Acai is known for its antioxidant power, although you have to question the ultimate health-benefits of anything comes packed in a can.
Efusjon also offers a business opportunity for people to earn up to 4.25% commission on sales volume. They recommend you start with a $120 order, which gets you listed as a business builder, a replicated website, and 4 12-packs of the energy drinks.
Efusjon - The Other Side Of The Coin
Like many other network marketing companies, Efusjon recommends the distributor contact friends and family members in order to get your "3". They have a unilvel comp plan that requires you build 3 legs. The common story is "you just find 3 who find 3 who find 3 who find 3...etc". The problem is, when you are going after friends, family members, and total strangers at the mall, it's tough to find even 1 who is interested, must less 3.
This type of marketing model is very common in the network marketing industry. Unfortunately, it's a model where many motivated distributors struggle, as most people don't like selling to friends and family, and most family members don't like being sold by other family members. In addition, they recommend 3-way calls with other "upline guru's", driving traffic to replicated websites, and other marketing techniques that create a lot of friction and frustration in growing a business from home.
Efusjon has a decent product, and it's a cool opportunity if you know how to market effectively and bring people to who you are already looking for what you have. Unless this is the case, growing ANY business is going to be a tough, slow road.
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