What is Solution Based Marketing? It's a fairly simple game of creating a list (or buying a list) of prospects who have a want, need or desire for something that you have to offer. Then, you go beyond just calling them. You offer them a solution to their specific problem. The faster you can master this, the quicker you will be on your way to earning a six figure annual income.
If you look at the world's most profitable network marketers, they all seem to have one thing in common. They are able to recognize what people need and when they want it. Whether it's a seasonal need or something desired all year long, they understand that in order to get in front of their desired target audience, the prospect must be provided with a solution to his or her problem.
That's It! Simple, but critical to your success in Network Marketing. Are you providing others with solutions? Or are you simply trying to convince people to buy your product or service because all you want is to make a profit? Your product has a specific audience. If it didn't, your company wouldn't be in business.
The biggest misconception in Network Marketing, however, is that people think everyone should want what they have to offer. Although everyone could probably benefit from your product in one way or another, it doesn't mean that they want it. The trick is getting in front of an audience that already has a want, need and desire for something that you have.
Regardless of how you are positioning yourself to build an audience, being able to put yourself in front of ideal, targeted prospects is at the core of your business. It is the essence of network marketing. Stop wasting your time talking to everyone you see. You'll grow old before you are able to weed through enough people to build a successful business.
Finding your target audience has nothing to do with 3 way calling, talking to your center of influence (people you know), setting up a stand at your local mall to hand out samples to people walking by, or purchasing over-priced leads. And your target audience does not consist of people answering work from home ads. (Always lead with your business...never your product!)
To build a massive business, you need to accumulate a huge audience. No matter what proven techniques you choose to use, like writing articles, blogging, using pay-per-click advertising, or purchasing opportunity buyer files to improve your telephone skill set...you must have an audience that's receptive, responsive and wants what you have. Ultimately, that's the essence of Solution Based Marketing.
The bigger and more responsive your audience is, the larger your business will grow. There's no other way around it. Look at every successful marketer on the planet. They're providing solutions to only the people who wants or needs what they have to offer. This is how millionaires are created and huge businesses get even bigger. It is the only thing they have in common that the unsuccessful distributors are lacking.
Unfortunately, these people are using the same outdated techniques that most people are being taught at traditional network marketing trainings. They probably once went out and distributed flyers or posted signs on telephone poles, but those techniques are not effective anymore. The market is too saturated with too many companies selling similar products.
The reason companies don't like teaching Solution Based Marketing is because it is too costly and time-consuming to train each person on how to be the leader of their own company. Their ultimate goal is for you to get their message out to the masses so they can make a profit. They know the average distributor quits in a short period of time and when they do, they'll at least leave behind a few loyal customers.
The bottom line is you want others approaching you. When you use solution based techniques as your marketing efforts, and stop throwing house parties or handing out free samples you will be amazed at the results. Proper marketing education will teach you the techniques you need to know. If your company isn't putting the focus on how you can find your target audience, take it upon yourself to find education that will.
Related Articles
New Techniques Vs. Old Techniques to Grow You Home Based Business
By: William Winch | 09/05/2008 | Home Business
Many companies teach outdated techniques that push people out of business with debts to pay off. This article explains the importance of keeping current in Network Marketing and how to go about learning proven techniques to help people make a smooth transition from old to new. The author is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without falling into costly traps of wasting time, energy and money.
Revealed: Facts Your Network Marketing Company Don't Tell You!
By: William Winch | 14/05/2008 | Home Business
Regardless of how wonderful you think your network marketing company and it's products are, it is a business and every business has flaws. Recognizing them and learning how you can benefit from them can explode your home-based business. The author is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without falling into costly traps of wasting time, energy and money.
7 Ways to Guarantee Failure in Network Marketing
By: William Winch | 20/05/2008 | Home Business
This article explains to the home-based business owner seven popular techiques commonly taught by network marketing companies, and why following them will ultimately lead to failure. The author is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without falling into costly traps of wasting time, energy and money.
Why 3-way Calling is not Effective in Network Marketing
By: William Winch | 13/05/2008 | Home Business
This article explains to the Network Marketer the importance of positioning yourself as an expert. Explained in detail are the reasons wy traditional techniques like 3-way calling are harmful to your home-based business.The author is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without falling into costly traps of wasting time, energy and money.
How Your Personality Dictates Your Network Marketing Success
By: William Winch | 30/05/2008 | Home Business
This article is designed to educate the Network Marketer on the impact a persons personality has on the success of his or her home-based business. The three types of personalities are discussed in detail, as well as helpful tips you can apply no matter what category you fit into. The author is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without falling into costly traps of wasting time, energy and money.
The Hidden Secrets on How to Retain Your MLM Reps!
By: William Winch | 02/06/2008 | Home Business
This article is designed to educate the home-based business owner on how to keep their reps by using proper marketing education. Discussed in detail are 5 components outlining a blueprint for success in Network Marketing. The author is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without falling into costly traps of wasting time, energy and money.
How I Revved Up a Stalled Home-based Business Without Any Cash!
By: William Winch | 03/06/2008 | Home Business
This article is designed to educate the home-based business owner on how to learn proven marketing techniques without spending any money, and techniques to avoid that will save you even more money. The author is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without falling into costly traps of wasting time, energy and money.
Why Network Marketing Companies are not Pyramid Schemes
By: William Winch | 21/05/2008 | MLM
This article explains the concepts, truths and misconceptions of pyramid schemes, and how they have come to be unjustly related to Network Marketing. The author is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without falling into costly traps of wasting time, energy and money.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Reasons to Shop through Shop to Earn
By: bwritr | 14-07-2008
What is the advantage of shopping through someone else's Shop to Earn web portal? For example, if someone who shops online anyway did not want to own a website or otherwise invest in Shop to Earn, what would motivate them to shop through my site rather than just shop as they do now?
How many people are involved with Multi level ...
By: B | 11-06-2008
How many people are involved with Multi level marketing?
Good article but I was hoping to get some ...
By: smartipants | 09-04-2008
Good article but I was hoping to get some technical step-by-step info about how to create a lead capture page. Is a lead page just a web page with data entry fields?? Can you refer me to a site that provides all the technical details?? That would be great. Thanks and keep sharing your knowledge!
I found your page through someone who visited ...
By: runningman72 | 29-11-2007
I found your page through someone who visited http://www.findcash.tk so should I signup?
How can i pay $150 as iam an INDIAN, and one more ...
By: ramakrishnak31 | 15-10-2007
how can i pay $150 as iam an INDIAN, and one more important thing is HOW CAN I GET PAID.
Are the products of MLM are similar to the market ...
By: shanti | 10-10-2007
are the products of MLM are similar to the market products?
Q&A Powered by:
More from William Winch
Why Vitamins and Minerals are Essential for Healthy Weight Loss
By: William Winch | 25/07/2008 | Supplements and Vitamins
This article explains that vitamins and minerals are essential for proper weight loss, and the reasons why. Also discussed in detail are many time and money-saving tips on how to find the right supplements to fit your specific weight loss needs. The author is a Personal Wellness Coach whose mission is teaching and coaching others who are struggling with getting healthy, losing weight safely and keeping it off for good.
How to Exercise and Build Muscle for Weight Loss
By: William Winch | 23/07/2008 | Supplements and Vitamins
This article explains that there is an art and science to exercising and building muscle in order to lose weight properly. Discussed in detail are the many benefits that come from simply focusing on changing what kind of fuel you feel your body depending on your exercise routine. The author is a Personal Wellness Coach whose mission is teaching and coaching others who are struggling with getting healthy, losing weight safely and keeping it off for good.
8 Proven Ways to Get Fit and Feel Energetic
By: William Winch | 17/07/2008 | Supplements and Vitamins
This article explains in detail nine proven ways to get fit and feel energetic without spending all day wrokign out at the gym. The author is a Personal Wellness Coach who specializes in helping people lose weight, get fit and improve their health for good.
4 Steps to Losing Weight Safely
By: William Winch | 16/07/2008 | Supplements and Vitamins
This article explains four proven ways to lose weight safely and keep it off for good. Also discussed is the importance of following this process and the consequences of trying to cut corners. The author is a Personal Wellness Coach who specializes in helping people lose weight and improve their health.
How to Lose Weight and Keep it Off Without Exercising
By: William Winch | 19/06/2008 | Weight Loss
This article is designed to help people who cannot or do not want to use exercise as a way to lose weight. Offered in detail are ways to achieve maximum results in health and wellness without spending all day at the gym, as well as what to avoid that could be costly and detrimental to your health. The author is a Personal Wellness Coach who specializes in helping people lose weight and improve their health.
5 Tips to Help You Choose a Safe and Healthy Weight Loss Program
By: William Winch | 18/06/2008 | Wellness
5 Tips To Help You Choose A Weight Loss Program is an article designed to help people save valuable time and money while reasearching a weight loss program. It offers information about what to look for to achieve maximum results, as well as what to avoid that could be costly and detrimental to your health. The author is a Personal Wellness Coach who specializes in helping people lose weight and improve their health.
9 Weight Loss Myths Exposed!
By: William Winch | 17/06/2008 | Wellness
This article is designed to educate those who are struggling to lose weight safely and keep it off for good. Explained are 9 popular weight loss myths and the truth behind each, along with proven alternatives and helpful suggestions. The author is a Personal Wellness Coach whose mission is teaching and coaching others who are struggling with getting healthy, losing weight safely and keeping it off for good.
6 Rules for Writing Compelling Headlines for Your Network Marketing Business
By: William Winch | 15/06/2008 | Home Business
This article is designed to educate the home-based business owner on the importance of writing compelling headlines as a way to attract a target audience. Discuss in detail are 9 rules onemust follow in order to achieve success.The author is a Certified Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without falling into costly traps of wasting time, energy and money.
Business 
