Home Based Business: How Good is your Marketing System (if you Even Have One…)?

Here’s a not-so-well-known fact: there are millions (yes, MILLIONS!) of well-meaning and deserving people who are frustrated with their lack of results (as in RE$ULT$) from the investment of time, money, energy and brain cells they put into their home based business. If that’s what you’re experiencing, you’re not alone.

Knowing you’re not the only one might be comforting, but it does not solve the problem. Do YOU know how to solve the problem? Maybe a better question should be “Do you know WHAT the problem is?”

Let me answer that by telling you what the problem is NOT (contrary to what many network marketers on the Internet would like you to believe so that you will switch to their “opportunity”). The problem is NOT the home based business industry (there are thousands of network marketers making a fortune in this industry). It’s NOT the product or service you’re marketing (though if you’re selling shark cartilage at $200 a bottle, you’ve got an uphill battle on your hands).

It’s NOT the company you’re associated with (there are people making no money with excellent companies, and there are people making plenty of it with questionable companies). It’s NOT the compensation plan either (though if your plan contains words like “legs”, “left”, “right”, or “group volume”, it’s going to be tough, but not impossible).

Finally, it’s NOT your upline or sponsor, NOT the support, and NOT the training (there are people succeeding gloriously who have none of that to help them). So then, what IS that “BIG” problem that’s keeping you, and millions like you, from living the dream of financial independence and time freedom?

Here it is, stated in 17 words by one of the most successful and credible business persons currently involved in the network marketing industry (at the time of writing, this persons earns well over $100,000 a month): “95% of home based business builders struggle because they don't have a Marketing System that actually works!”

Let me rephrase that because I want to make this absolutely clear: the vast majority of hard-working networkers are having a really difficult time making ANY money with their home based business because they don’t know how to market it, and the marketing system they are taught to use absolutely sucks!

Now, there are two possible solutions to overcoming this problem so you can experience success; I call them the preposterous “sink” solution and the prosperous “swim” solution. Using the former will make you sink to the bottom of your (insert company name) money-pit. Using the latter will enable you to swim amongst hundreds of exotic fish in the crystal clear water of Molokini Island off the coast of Maui.

What’s the preposterous solution? It’s the one you’ve probably heard the leaders of your company advocate over and over and over again (especially if neither they nor the company offer a Marketing System that actually works): work harder, spend more money on marketing and training tools, buy more MLM leads, attend more meetings, think more positive thoughts, make more calls, read more self-help books. Sounds familiar? I call it the preposterous solution because following those recommendations will only lead you to more frustration, and more wasted time and energy. You sink deeper and deeper into the hole.

That’s the solution to avoid. The solution to embrace is the prosperous solution. It’s a simple solution: choose a home business opportunity that offers a Marketing System that actually works. I’ve got a great name for such a (rare) Marketing System: PREMIUM.

Now, it might be useful for you to know what a PREMIUM Marketing System looks like and what it does for you if you want to be able to determine whether the home business opportunity you’re about to choose, or the one you’re currently struggling with, offers such a System. To help you remember, I’ve turned the word into the acronym P-R-E-M-I-U-M:

P = Pro-active
A PREMIUM Marketing System does not wait for people to call. It goes ahead and calls YOUR hot prospects before they cool down. It is also pro-active in that it stays in contact with YOUR leads and prospects by sending emails regularly. And it does it FOR you so you don’t have to learn how to set up a list, write emails that “sell”, and send those emails via autoresponders.

R = Replicable
If you’ve chosen a good income opportunity, your company, the product and the compensation plan together will make it possible for you to earn a lot of residual income over many years. Residual income is the KEY to time freedom (see Mobility).

But residual income is possible ONLY if the people you bring into the business can do what you do, and the same for the people they bring in, and so on. And that will only happen if the Marketing System is easily replicable by EVERY single person who joins your organization. Everyone. Not just the ones with money to buy ads, not just the ones with home business experience, not just the ones with selling and “closing” skills. Everyone!

E = Explaining-FREE
Explaining the product, the MLM concept, and the compensation plan is a big struggle for most people. Most are terrible at it and therefore they hate doing it. A PREMIUM Marketing System should eliminate all (or the vast majority of) the things that most people struggle with when trying to build their home based business. Things like creating a website, generating traffic, producing high-quality inexpensive leads, sorting leads to find prospects, talking to prospects, EXPLAINING the business, doing three-way calls, “closing” prospects, and training new members.

A PREMIUM Marketing System will do all those things FOR you—you never even get a chance to mess up the sale. Using such a system also means that you will NEVER again have to try and recruit your friends and family, drag people to Wednesday night hotel meetings, or have one-on-one sales conversations. Ever.

M = Mobility
Eventually, residual income will provide you with time freedom. When you are finally free to do what you want, what you don’t want is a Marketing System that operates only when you’re chained to your desk. A PREMIUM Marketing System can be run from anywhere in the world with a Blackberry or a cell phone and a laptop. Want to take a vacation? No problem. Take a week off? No problem. The System will generate, filter, and qualify your leads while experienced marketers will make all your calls and close all your sales FOR YOU!

I = Independent
A PREMIUM Marketing System should bring you success, “independent” of your level of skills. This is VERY important because it means that such a System will level the playing field for EVERYONE who joins your home business. Everyone will have an equal chance at success, regardless of their business experience, or their marketing, selling and “closing” skills. By essentially removing the new marketer (you) from the equation, one can focus on building the business while “outsourcing” the most difficult sales and marketing aspects to the qualified and experienced people running the Marketing System.

Also, your System should run ALL the time, “independent” of your level of activity. A PREMIUM Marketing System should be automated, allowing you to head out to the beach, to the mall with the kids, or on a long overdue family vacation. Your Marketing System should be working 24/7, generating, filtering and qualifying your leads and closing your sales, virtually on “autopilot”.

U = User-Friendly
A PREMIUM Marketing System should be very simple. Little to no Internet or computer skills should be needed. The only things that might be required of you should be the ability to check your email, type (even with just one finger), and browse the Internet.

A PREMIUM Marketing System should be “turnkey”. That means you can plug into the System and start using it minutes after you’ve signed on the virtual dotted line because you didn’t need to read a 95-eBook to figure out how to get started.

Also, a PREMIUM Marketing System should be wallet-friendly. Your Marketing System should be premium in quality, but not come “at a premium”.

M = Money-Making Machine
Let’s face it, you’re not investing that amount of time and energy to make “a bit of extra money”. We’re all in this because we want to make LOTS of money from home (in an ethical, moral and legal way). So, for your Marketing System to be PREMIUM, it should be a well-oiled money-making machine that works FOR you around the clock.

There you have it. There are many other attributes a PREMIUM Marketing System should possess but this is a good start. (Look for my articles entitled “Home Based Business Opportunity: an I-D-E-A-L Marketing System WILL Help You Succeed” and “Home Based Business Opportunity: THE Key to (finally) Succeeding, with a Capital S”.)

Here now are my recommendations:
1. Accept the FACT that having a Marketing System that works is KEY to success with your home business.

2. If you’ve not chosen your home business opportunity yet, review the ones you’re considering and see if their Marketing System could be labeled PREMIUM (IF they even have one…)

3. If you’re currently involved in a work from home business, review your Marketing System and see if it fits the PREMIUM description. If it doesn’t, consider switching business. Seriously!

4. If you want to study a real PREMIUM Marketing System, check out the link in the resource box below. Now, don’t get me wrong here: I’m NOT asking you to check out my business and join me. I’m suggesting that you click the link and go see for yourself a perfect example of what a real PREMIUM Marketing System looks like. You can’t evaluate how good or bad other systems are unless you have something else to compare them to. So go take a look.

Let’s summarize: we’ve identified THE big bad problem that crushes the spirit of so many good people under its ruthless thumb. That problem, of course, is lack of a Marketing System that works. We’ve taken a brief look at the preposterous solution (the one where you’ll sink you deeper and deeper). Then we’ve reviewed in more details the prosperous solution (the one that’ll enable you to swim with dolphins). Finally, we’ve suggested four actionable points to help you solve the problem that’s keeping you from living a Richer Life, the life you and your loved ones desire and deserve.

Whatever you chose to do with the invaluable information you’ve just read, I wish you a whole lot of HOME BUSINESS SUCCESS!

Daniel “BizzBooster” St-Jean
P.S. If you know some friends “in need” who could benefit from reading this article, why not email it to them now? They’ll appreciate it. Wouldn’t you?