Home Based Business Opportunity: This is the Key to Solving the Big Problem

What is the BIG problem facing home based business builders these days? If you’re involved in one, the odds are 10 to 1 you’re experiencing this very problem right now. Probably have for years. And unless you make some drastic changes to the way you’re trying to make money from home, chances are you’ll never get over that problem—which means that, unfortunately, success will continue to elude you.

OK, I hear you: What BIG problem am I referring to? I know a great many home business gurus might disagree with me on this, but I don’t care because 13 years of experience tells me I’m right.

Here it is: 95% of people who start a home based business will fail because neither the company nor their upline is offering a good MARKETING SYSTEM. That’s the BIG problem: Not having a Marketing System that actually works!

Ok, so you don’t know me from Adam, and maybe you think I’m full of beans. That’s OK, you’re entitled to your opinion. But surely you know of Entrepreneur magazine, right? Well, here’s what they said a short while ago: "95% of people fail when they start a new business without a system. However, 95% of people succeed when they start a business with a system."

Simply put, systems work! For example, Starbucks utilizes a system. Their system is so good that they can teach anyone who buys their franchise to operate it and sell coffee for twice as much as their competitors.

Now, I’ll write the following statement in caps because I really want you to get this: IF YOU DON’T HAVE A GOOD MARKETING SYSTEM IN PLACE, YOU’RE DOOMED TO FAIL! Is that true 100% of the time? Of course not. Some brave souls will achieve success after years of hard labor with a company and an organization that basically left them on their own to market, prospect, sponsor and train.

But a) they are a minute minority. And b) yes you could swim across Lake Michigan if you really had to, but wouldn’t it be much easier, faster and less painful to do it in a speedboat? Of course it would. Think of a good Marketing System as a 250 HP Mercury ProXS outboard.

Now, what do we mean by “Marketing System”? Well, let’s answer that by telling you what is NOT a Marketing System. Designing your own website, the three-foot rule, making a list of all your neighbors and relatives, dragging people to weekly hotel meetings, buying generic MLM leads (what a waste of good money that is!), cold-calling and learning techniques to trick and “close” prospects does NOT constitute a “Marketing System”. Not even close.

Unfortunately for the millions of newbies out there looking for a profitable, legitimate income opportunity, that’s pretty much what they’re about to get introduced to. My heart goes out to them, really. I know what they’re up against because I’ve been doing most of those things “systematically” over the years with the various home business opportunities I’ve been involved in.

Just because you do things in a “systematic” way does NOT mean you have a “system”. Banging your head on the wall repeatedly and systematically will not grow your home business. It will only give you a bruised forehead and a big headache. So stop doing that right now. Stop bugging your friends and family. Stop putting business cards on windshields and supermarket billboards. Stop cold calling. Stop annoying strangers at the carwash. Just STOP it!

Those are the dinosaur ways of doing business. Hey, this is 2008! A real Marketing System uses modern technology to help you grow your home business fast, and without the headaches. A true Marketing System will eradicate all (or the vast majority of) the things that most people struggle with when trying to build their home based business. Namely: creating a website, generating traffic, producing high-quality inexpensive leads, sorting leads to find prospects, talking to prospects, “closing” them, and training your new members to do what you do.

If your Marketing System can do ALL of that FOR you, it has eliminated all the human variables that will make the difference between not succeeding, and a whole lot of a success—translation: a nicer car, a bigger house, a cruise to South America, more time and money for a long family vacation, etc.

So, you’re asking; what exactly IS a “true”, “real” Marketing System? What does it look like? What does it do? More importantly, what does it do FOR you? Great questions.

Before I answer that, here’s a quote from the dictionary defining SYSTEM: “a complex whole; a set of connected things or parts, an organized body of material or immaterial things.” Sounds good. Now I’ll answer your questions by taking a closer look at the 3 highlighted terms above—whole, connected, organized—to see how these relate to you and to the MLM, Network Marketing or Direct Sales business you’re looking at building successfully from home.

Whole: In regards to a Marketing System, “whole” means it must cover ALL the bases. From A, all the way to Z, without skipping over any of the other key points. For example, if it provides you with a “capture” website but does not provide a turnkey way to generate traffic to that website, or does not follow up with your leads, it’s not “whole”. It’s like giving you a canoe, but no paddles and no life jackets. Pretty useless wouldn’t you say?

Connected: “Connected” means two things: the Marketing System connects with your leads every step of the way, from the moment they land on your capture site to the moment they sign on the dotted line or pull out the credit card to purchase your product or service. And it does that AUTOMATICALY, 24-7, without you getting involved.

Connected also means that you can easily connect with the Marketing System’s virtual back office, or the brick and mortar front office whenever you want to change your profile, check your stats, etc.

Organized: If “whole” means it will go from A to Z, “organized” means it will do it in a logical, timely, chronological and incremental manner. I’ve studied Marketing Systems that were whole in the sense that they went from A all the way to Z, but they were all over the map (A, J, K, Q, S, B, etc.) and consequently confused leads and marketers. An “organized” system means that after A comes B, then C, D, E, F, etc.

There you have it. There are many other attributes a true, real Marketing System should possess (look for my article entitled “Home Based Business Opportunity: an I-D-E-A-L Marketing System WILL Help You Succeed”), but this is a good start.

Here are my recommendations:
1. Accept the FACT that having a Marketing System is KEY to your success—and not just any Marketing System, one that is W-C-O (whole, connected, and organized)

2. If you’ve not chosen your home business opportunity yet, review the ones you’re considering and see if their Marketing System is W-C-O (if they even have one…)

3. If you’re currently involved in a work from home business, review your Marketing System and see if it’s W-C-O. If it’s not, consider switching business. Seriously!

4. If you want to study a Marketing System that is totally W-C-O, check out the link in the resource box below. Now, don’t get me wrong here: I’m NOT asking you to check out my business and join me. I’m suggesting that you click the link and go see for yourself a perfect example of what a W-C-O, ideal, turnkey Marketing System looks like. You can’t evaluate how good or bad your system is unless you have something else to compare it to. So go take a look.

Whatever you chose to do with the information you’ve just read, I wish you a whole lot of HOME BUSINESS SUCCESS!

Daniel “BizzBooster” St-Jean
P.S. If you know some friends “in need” who could benefit from reading this article, why not email it to them now? They’ll appreciate it. Wouldn’t you?