Jeff Zalewski is a Certified Training Consultant & CEO of Direct Selling Academy, Inc., your training & performance improvement resource. Jeff intertwines his knowledge & in-the-field experience throughout his training and performance improvement resources. Subscribe FREE to his Direct Selling Pro eNewsletter at http://www.directsellingacademy.com
The Direct Selling Industry is filled with many opportunities. In fact, the opportunities are so abundant that you could literally buy everything you need or want in your life from a distributor of a direct selling company.
Despite the fact that there is such an abundance of opportunity, most people involved in the industry are not achieving their desired goals. Now, let me ask you some serious questions about your direct selling business. Really let these questions sink in and answer them honestly.
Where were you six months ago? What did your business growth and profits look like? How much volume of product sales was your organization (your
downline) doing? What were you earning from your business in net profit? Are you sitting in the same place today, looking at the same computer screen, struggling to build your business, doing the same tasks (busy tasks), or even working on the same project of business growth without satisfactory results? Are you frustrated and struggling to truly develop a happy, productive, and duplicating organization?
How about a year ago, two years ago? Maybe you've been doing the same things over and over again for a long period of time and your business is in a hovering stage? Or worse, is your business in a decline rather than growth stage, with horrible attrition and shrinking income?
If your responses were like most people, painful and filled with struggles and frustrations, there is no doubt in my mind that the reason you are reading this is that you want to move your business forward in growth and profits, and develop your business so you experience that often dreamed about exponential growth. I know that you know that achieving such growth and profits from your direct selling business would definitely make your life easier to live, more fun, and even a more fulfilling experience.
There is one question you must ask yourself, especially if you are indeed no further along in growth of your business than you were six months, a year or even two years ago. The question you must ask is, "What is the reason I am no further along than I was six months ago?" Now as you ask this question, realize that your answers may point blame at others or even uncontrolled circumstances.
My best advice for you, if that is how you view your lack of success, is that you are the most important component of your success not other people or even other circumstances. Get that in your head and understand that you are the one and only one who can be in control of your business. While you do need others on your team, what others usually are afraid to tell you is the fact that your success begins with you and only you.
A point I want to make here is that it's a well known fact that a massive percentage of people in this industry purchase a ton of books, CDs, e-Books, tools, and other resources. They even attend seminars and workshops, and further spend countless hours picking their upline leader's brain for the breakthrough knowledge that will catapult them into a magical growth of business in a very short period of time. Yet, the majority of these people fail miserably.
While continued education is critical to your success, there is one missing element that most people overlook that prevents them from achieving their desired goals and dreams. This one critical element is so simple, and works like crazy, but most uplines and guru leaders fail to share this with you.
They keep it as their secret (either because they are selfish or are afraid you can't handle the truth).
But I am going to let the secret out of the bag because you deserve to know this. What you do with it from here is up to you. The fact is these people know you want to make progress in your business and truly want to work smarter rather than harder. This is why training from your organization and info products sell so well.
The problem is (and this is the real secret) that barely 10% of the people who buy a book or CD (or even attend a seminar) actually read or listen to the information in its entirety, never mind the even smaller percentage of people that actually take action on what they learned.
The truth is people buy an overwhelming amount of information and do absolutely nothing with it. I do this too. In fact, my wall of books contain books that I have never completely read and some that I only flipped through the pages when I bought the book. And the countless e-books in my computer files that were bought and left in the desktop dust is unreal.
You can actually start today and begin to cut through the overwhelming knowledge you already possess and achieve better results from your business building efforts. You can even do this if you are broke and have no money to pay your next mortgage payment.
Something every direct seller needs to know, especially if you are sitting in the same place you were six months ago, is the fact you are not making progress because you are NOT applying what you have learned.
I can say that with confidence because the majority of the books and information that I buy from other marketers teach similar methods that I use and have used for several years. In fact, most of the information you buy will be nothing new or even anything advanced. What works are the universal fundamentals. You need to learn them and then consistently apply them.
There is only one reason why your direct selling business will grow - because of YOU! If you come back in six months and are no further along than you are now, you did not progress in your business because you did not pay attention and take action on what I just told you. This is even true for why you are no further ahead than you were six months ago.
Now, don't take this the wrong way - I'm not calling you lazy or anything even close to that. The fact is sometimes we all get stuck in this loop of never ending busy work on our business and keep doing things that keep us busy doing these same things over and over again because we think it's going to make us successful or magically things will happen in your business. Yet, you have not taken the right actions, the real action, that helps you move your business forward in growth.
So here is the most important thing for you to do to make certain you progress forward in your business growth and profits. In fact, if you do this and do it consistently, you will guarantee your growth and profits improve. Here is what you do. Stop right now, right this second and take a look at yourself, your business, and what you're doing. In fact, do this at the start and end the end of every day. Ask yourself, "Have I made progress in my business today?" If you answered no, you're doing something wrong and you need to make a change in what you are doing.
Chances are you have kept busy rather than took the real action you needed to take. I find this is a common problem with most marketers and the reason people consistently keep busy rather than get in the real action is because they are trapped in their comfort zone and they are looking for solutions that are easy and simple that keep them in that comfort zone.
When you are faced with this problem, here is a simple to implement technique and is what you need to do to jump start your actions. First grab a book, CD, or any other resource that contains good information, which must be something you already have in your possession. Read that book or listen to that CD for ten minutes. Then invest another 10-15 minutes and write down what you learned. The final step is to apply what you learn. Consistency in application is the key.
Statistics prove that you will not progress forward if you only flood your mind with an overwhelming amount of new information. The secret to getting better results is not in what you learn but in what you do with what you learn.
In addition, ditch what is not working for you and get out there and start making progress, preferably today. That is, unless you want to be in exactly the same position next six months from now. Your success is totally in your hands and you get only one chance at this because time does not stand still.
Why not start right now? As an added benefit to you, 90% of other readers won't start now and that is fine because it means more profit for you. Get out there and grab your piece to the multi-billion dollar direct selling pie. If you don't, someone else will.
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