Sometimes all you need is a simple "shift" in your thinking
and that missing "link" you've needed, all of a
sudden appears, clear as day.
Here's what I mean: A common problem I see with clients of
mine, especially my consulting clients -
http://www.KingOfCopy.com/consulting - is that they've got a
"decent" product... "decent" marketing... but their target
audience is slightly "off" a bit.
And the thing is, even if you've got an AWESOME product...
and AWESOME marketing... if your target marketplace isn't
spot on...
You're Always Going To Be Sucking Wind And Struggling!
So here's a brief example of what I mean: Let's say you're
selling some kind of accessory that truly improves the
quality of a children's outdoor sporting activities, giving
them a better experience.
At $19.95, you're selling enough so you're not "losing"
anything, but when it comes down to it, you've got little to
nothing left over for yourself.
Now what if you make some minor adjustments to your
thing-a-ma-jig... and you changed your marketing... and instead
of selling this to 8 to 14 year-old boys...
You start selling this "new" product to adult
men who play softball, at a very feasible $79.95!
Seems like a better idea, right?
So take a look at what you're actually selling.
Can you kick your marketplace up a notch without too much
effort?
If you think about it, I bet you can.
Now go sell something.
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?
If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can help consumers understand the benefits you provide and feel more comfortable with the idea of purchasing your products or services.
Educational marketing is best done through vehicles where you have space or time to fully explain your product or service and the benefits it provides. Or perhaps even to debunk some common misconceptions.
Publishing a newsletter or Ezine, or writing a regular newspaper or magazine column are great ways to educate and generate positive awareness.
Make sure your web site content clearly explains what you do. Provide free Special Reports so prospects can learn more.
Conduct free seminars or teleseminars, or provide consultations so prospects can meet you and hear more about how your product or service can help them.
Your marketing goal should be to get as much educational information out to your prospects as possible. Once they begin to understand what you do, they will be more open to your product or service.
They'll also appreciate all the information you've provided. And, you will have earned their trust. People tend to do business with those they know and trust, or those who help them. So odds are if they are in the market for a product or service in your category you'll be the one to get their business.
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