How to Make Money From Home

If you would like to make money from home, then read this article from start to finish. This article will introduce you to 1 of 3 business models that will help you to make money from home.

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BUSINESS MODEL #1

1. Setting your online business goals:

The process of setting goals and objectives and then designing strategies for attaining them is essential when starting an Internet Business. So, you end up with what is called a business plan.

2. Deciding what type of online business you want to run.

Now this is crucial to your Internet Business success. The Internet Business you select has to be right for the type of product or service you're offering to your customers. When choosing the right Internet Business, you will want to take the following factors into consideration:

Profit Margin - the higher the profit margin, the better.

Delivery - can be easily delivered to your customers via a system.

Shipping Cost - as low as possible or even none.

Marketing - different Internet Business Models have different marketing strategies. Choose the model that has the best marketing strategy for your product or services.

3. Get a domain name.

You will want to take out a piece of paper to write down ALL the keywords related to your Internet Business. You see, you want your domain name to:

be short and easy to remember (and catchy, too!),

be relevant to the product or service you're selling,

include keywords of your product or service to improve search engine rankings.

For example, if you want to sell a product teaching people how to break-dance, then you will want to start writing down all the keywords related to break-dance.

For starters, write 100 keywords. Write 200 or 300 if you have to. The more keywords, the better. That is because this is a one-off activity. And remember that you will be using this domain name for a very long time, if not forever. This will be YOUR BUSINESS, now, don't get lazy.

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Okay, I'll offer you some food for thought.

Are you parent to any child? If you are not, then imagine you are one right now. You and your spouse have a child for the first time. You and your spouse would want to give the best name to your child, right? Of course you both would! You and your spouse would brainstorm on giving your child the best name. How about John? Aw, John is too common a name!" "Then how about ...?" "I think the name..." and finally, your child has a name to be addressed by.

When brainstorming on your child's name, you and your spouse consciously or unconsciously know that giving your child the best and meaningful name is VERY important because your child will be living with that name from cradle to the grave.

So, on the same token, why would you not think the same when brainstorming on a good domain name? This is your Internet Business. You need to nurture and grow it during its infancy stages before it rewards you. Are you not going to give it your best attention, too?

I hope that woke you up.

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With the help of the list of keywords you have written down, you will find it easy to get a domain name that fulfills the 3 guidelines stated above.

Next, check whether the domain name has been registered or not. If the domain name has been registered by someone else, you will have to use another domain name.

When brainstorming on a good domain name, be sure to come up with at least a few names in case the domain name you wish to use is already taken.

Another thing you have to consider is the various kinds of domain names on the Internet. So you will have to choose carefully.

Below are some of the common ones:

.com - stands for commercial / community. The most overused domain entity on the Internet. Most names are taken.

.net - stands for network.

.org - stands for organization. A lot of online communities use this domain entity.

.gov - stands for government. All government web sites use this domain entity.

.biz - stands for business. Not Recommended for your Internet Business because it has increasingly been linked to a lot of SCAM Businesses..

.ws - stands for website. Recommended for your Internet Business.

The next thing to do is find a web host. Any business needs a place to call home. If you run a conventional business, you have to rent space in an office or shopping complex. In the case of setting up an Internet Business, you need to set up a virtual space. You do so by creating a website and finding a host for your site. A web host company that makes your site available 24/7 (24 hours a day, 7 days a week) by maintaining it on a Web server.

When sourcing for a good web host, you want to make sure that your host has a fast connection to the Internet and can handle large numbers of simultaneous visits (also known as hits) that your website is sure to get eventually.

4. Make a simple and professional website.

Since you're into business, the purpose of your website is to SELL. Nothing else! That's because YOUR WEBSITE SHOULD HAVE ONE MAIN FOCUS.

Nope, it's not selling dozens or hundred of products. Nope, it's not links to several different affiliate programs and NOPE, certainly not a link to Yahoo.com.

Doing any of the above just confuses your visitor, thus decreasing your chances of converting him or her into your customer.

If you're selling a product or service, it should be clear what ONE action you want them to take. They would either:

Buy your product or service

OR

Don't buy.

But are you going to let them go away just like that? Of course N-E-V-E-R!

So, you need to get your visitors to leave their e-mail address and other essential information for follow-up increases your chance to help you make a sale because the fact is that most people don't buy on first contact.

To do this, you write a compelling sales letter for your product and post it to your website. You can add images of your product, testimonials from happy customers, and other relevant images. The focus of your website is the sales letter.

Now, let's talk about the layout of your web page. Your main text color should be black on a white background. You can have other colors such as blue, red and gray on your website, but the background behind the text should be white. The color of your main text should be black. No other exceptions! That is because this is the easiest format to read. You are in business so dress your site in a business manner.

5. Write sales copy that gets results.

Your website must be treated as a sales letter, not a brochure. That's because brochures don't sell. Let me repeat, BROCHURES DON'T SELL.

Brochures just inform theirs viewers of a product or service. But they won't help you make even a sale.

Your sales letter consists of primarily:

Headline

Sub-headline

Benefits vs. Features

Free / Special Offer

Purchase Link

You have to find a headline that will grab the attention of your visitors or else they will not read the rest of your sales letter. This is very crucial. The headline will make or break your sales letter!

Assuming, you're selling an instructional video on how to play soccer professionally, so you must come up with an attention-grabbing headline for your product like the following:

"Learn To Play Soccer Like A Pro In Just 7 Days"

Visitors especially Soccer enthusiasts (but not pros) would definitely stop dead in their tracks and read on to learn more about your product. Notice the upper-cased and highlighted words.

WARNING: Do not give false promises or mention something you cannot or don't intend to deliver in your sales letter in the attempt to get your customers to buy from you. This is important business practice regardless of any form of business you are doing. For instance, if this product cannot guarantee its students to be a Soccer professional in a week, then the product should be named otherwise or not make into the lights of the day.

The sub-headline will encourage your visitors to read further.

The sub-headline will give a spark of hope to Soccer player wannabes who couldn't help but think that their handicap is stopping them from performing like an Ace on the Soccer field and therefore encourages them to read further.

Since you'e already got them interested in reading your letter, the rest of your sales letter must tell your potential buyers about the benefits and features of your product. For instance, you can say that your product is the best out there (assuming that is true). You can back this fact by throwing in testimonials from happy buyers who benefited from your product, and testimonials are indeed powerful.

If you have a free offer that can help you increase the chance of making a sale, don't hesitate to give! In this case, you can give a free one-minute preview clip of your instructional video for your visitors to watch. Should your visitors decide that this is for them, they would buy from you.

6. Set up an online payment processor.

If you sell something that you own or have the rights to sell, then you need to have a Credit Card Payment Processor. Credit Card Payment Processors process credit card payments for you and sends you the proceeds on a fortnight basis via wire transfer to your local bank account.

Some reputable Credit Card Payment Processors you must check out are:

2CheckOut

Clickbank

PayPal (this is the best one)

7. Marketing your online business.

Now is the time to market to your target market.

With all the technical issues taken care of, your web site is ready and your product available for sale, you will need to promote your web site together with the product you are selling.

Free Online Marketing Systems.

Once you have chosen a suitable Income Opportunity or Affiliate Program, you will need a proven and easy to implement System to help you market and grow your business.

Why is following a system so important to successful internet marketing?

Well, as ALL truly successful people will tell you, in order to succeed at anything in life you need to do the things that successful people are already doing.

In other words, you need to do the things that already work. You need to follow a system that has already proven itself to get the results you desire.

(Besides, simply starting a home based internet business and waiting for sales and money to fall into your lap will get you nowhere!)

There are many marketing systems and tools available on the internet to help you build a successful home internet business.

8. Tracking sales and visitors to your website.

The purpose of the last step is to determine your conversion rate of visitors into customers. This can be easily done if your web host provides a site statistic.

A good conversion rate from a Killer Sales Letter is 1 to 3% (depending on the price of the product). In other words, for every 100 targeted prospects who visit your site, at least one of them will buy your product or pay access to your service. If the conversion rate is higher than 2%, then you are doing very, very well with your Internet Business!

On the other hand, if your sales letter's conversion rate is less than 1%, then you will need to take quick action to make your site sell more effectively. You may have to do more compelling copy writing, change the layout of your web pages or simply get a better and more attention-grabbing headline (which is so vital that it can make or break a sale!).

Whatever you need to do, you have to increase your conversion rate from poor to excellent!

To track visitors, you can subscribe to counter services if your web-hosting doesn't have a site statistic feature built in. To track sales, check your Credit Card Payment Processor.

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This 1st business model above is great for someone who has or wants to set-up their own website to market their own products or services.

For those of you who DO NOT have your own product, service or website, but would like more information on how you can money from home, please visit this site, How To Make Money From Home