One problem that every Internet marketer faces is creating credibility for themselves and for their own business. Because you are dealing with people all over the world it is tough to get that personal feeling going between each other.
One way that you can build credibility for yourself and for your business is through the use of testimonials. Let's take a look at a couple ways you can use testimonials to build your home business.
First of all do you even have testimonials to start with. If you do not you might consider using the testimonials with your home business opportunity.
If you are in affiliate marketing, there is an excellent chance that there are already testimonials created for the affiliate program that you're in. If you have joined a home business opportunity they probably have testimonials established from other satisfied members as well.
Feel free to use those by directly copying and pasting them on your own webpage. You should name this page testimonials and continue to add to it with your own as you develop them.
Once you have a testimonial page established you want to be sure and send people to it every chance you get. You can start by adding the testimonials link on your homepage as well as your blog sidebar. Adding it to your blog sidebar will get that link on every blog post that you make.
Another thing you can do is add credibility by referring people to the testimonial page when you are replying to emails you receive. Your goal is to make your testimonial page become one of the most visited pages on your website.
Using positive comments from people other than yourself is very powerful in the mind of your prospects. One way to do that is to legitimize your testimonials by adding light links to their websites or blogs if they have them.
Another thing you want to do is be sure and add a banner to your home business opportunity on the top and the bottom of your testimonial page. This will make it easy for people to leave your testimonial page and go directly to your home business opportunity sales page.
In summary, Internet marketing is all about promotion and positioning yourself correctly. Certainly one way to do this is to make testimonials go to work for your home business.
Hopefully this article has given you a few ideas on how you can utilize this powerful technique to improve the results for your own home business.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
What can we do to save the planet that will really make a difference?
By: Shop To Earn | 01-08-2008
What can we do to save the planet that will really make a difference?
We can all join Shop To Earn / Shop To Earth
How: Shop To Earth is a new company that launched their website in March 2008. In four months it has grown to over 15,000 members. (5,000 in the last three weeks).At this rate there will be roughly 200,000 to 300,000 members by September 2008. The business model of this company states that as a requirement of your membership, starting in September 2008, you and your group must spend $100 a month on green products. That's approx. $20,000,000 overall per month, that all these current members will be spending on green products.
The structure of the company is based on MLM marketing. Thousands are joining and will continue to join, and all of them must purchase green products every month. When you join, you are buying your own website shopping portal. On one side of your business are approx. 500 online retailers like Target, Walmart, Sears, Overstock etc. On the other side of your business are approx. 100 green companies.
It took $4.00 a gallon gas to convince American consumers to sell gas guzzlers and buy fuel efficient vehicles because they were forced to change. If the Shop To Earn / Shop To Earth membership grows to a million people in one year as predicted and they must buy $100 a month in green products, that's $100,000,000 a month spent on green products that would normally have been spent on products more harmful to the environment. You can help make a significant positive impact in saving the planet and make a great income while doing it.
If you are committed to a greener planet, you can play a part by owning your own website.
Join Shop To Earn / Shop To Earth now.To learn more go to my website at http://www.shoptoearn.net/brianboy , click on my picture in the lower left corner, then click on "overviews".
To join, click on the "join now" button.
Stop talking about going green....act.
Click Bank's #1 Affiliate Program
By: workingant | 21-07-2008
What do you think about ClickBank's #1 Rated Affiliate Program?
http://1abundantjoy.com
Perpetual cash gifting systems- do they work
By: millie | 16-06-2008
can anyone tell me if Perpetual Cash leveraging/gifting really works??thanksg
Work from home
By: randae | 14-06-2008
I am 62 just retired looking for a legithome based business to supplement my income to help pay some bills.I havethought about processing rebates andtaking online surveys.Are there any others i can explore?
Online shop requirements
By: razk | 10-06-2008
what are the technical requirements of opening an online shop?how do i attract surfers to my online shop?
How does one start an Internet Radio Station?
By: Nial | 06-06-2008
How does one start an Internet Radio Station?
Q&A Powered by:
More from David Ogden
5 Places To Get Ezine Content
By: David Ogden | 31/08/2008 | Home Business
One problem many ezine publishers face is where to come up with content on the consistent basis. In this article we will take a look at five places you can get ezine content to keep your ezine publishing without missing a beat.
5 Things You Must Do To Benefit From Your Ezine Articles
By: David Ogden | 29/08/2008 | Home Business
Publishing on the ezine carries with it a responsibility to provide quality information. One of the things every good ezine offers is articles that inform their readers on a topic or theme relating to the ezine itself. In this article we are going to talk about five things you must do to get the maximum benefit from the ezine articles you are writing.
4 Top Tips To Increase Web Traffic This Week
By: David Ogden | 29/08/2008 | Home Business
If you are not getting website visitors to your site your business will die a slow painful death. In reality for some of you that could be very quick death! In this article let's take a look at and top 4 tips to help you increase web traffic starting this week.
My Number 1 Top Tip on How To Use Community Forums
By: David Ogden | 29/08/2008 | Home Business
A community forum online is a group of people on the internet who share a common interest and meet online to post user generated content. They are also referred to as discussion forums and they offer a tremendous resource to internet marketers to make a lot of money.
What Is The Best Social Bookmarking Secret
By: David Ogden | 29/08/2008 | Home Business
If you have a blog and you are not social bookmarking your articles you are making a big mistake. As a matter of fact, you are missing out on a tremendous amount of traffic and all of the benefits that go with it. It makes me wonder if this really is a secret that people are not aware of.
Traffic Exchanges- Lazy Way To Get Traffic To A Website
By: David Ogden | 29/08/2008 | Home Business
There really is no such thing as bad website traffic. There certainly are different levels of quality of traffic, but if you get enough visitors to any site you can make money on the internet. This is even true with traffic exchanges!
Unleash The Power Of An RSS Feed
By: David Ogden | 29/08/2008 | Home Business
There are a couple of different ways you can use RSS feeds to your benefit. In just a minute we're going to take a look at those and how they can be a source of traffic to you whether you are the one writing the content or not.
Website Traffic- The Worst Mistake You Can Make
By: David Ogden | 29/08/2008 | Home Business
In the past a person would have found it hard to get website traffic. Today that does not have to be the case. However, there is one mistake many people make when it comes to getting traffic to their website and we are going to talk about that in this article.
Business 
