Whatever methods you're currently using to promote your business and get your message in front of prospects, if you're not collecting the email addresses of your visitors you are leaving money on the table. To make money online you must make repeat sales to customers as they are the life-blood of any business with a profitable future.
Here are some of the best tried and tested methods to grow your opt in list:
#1 Create an Email Capture page
This is sometimes referred to as a 'squeeze page'. The sole purpose is to have an attention grabbing headline that closely matches what your visitor is searching for. There are only two actions the prospect can take, they either sign up for your newsletter because you have 'hooked' them or they leave.
#2 Offer free software
If you can offer useful software directly related to your website theme, I have found it to be a very powerful formula to capture visitor details. Software has a high perceived value and will attract the attention of your visitor.
#3 Give away an e-Book or e-Report
An e-book can be filled with very good information that you just know will be of value to your visitor. Try and give the main benefits of the essential information contained in your offering. Make it sound that they'd be mad to pass up such a great deal - especially when it's free.
#4 Offer a 7 Day e-Course
Studies have shown that it can take up to seven communications with a prospect before they invest in your product. To make money online send up to seven separate email messages to be delivered through your auto responder when they have signed up. Provide as high a quality e-course as you can. Don't make the course much longer than seven emails as most people won't read too many messages.
#5 Give a Discount or Bonus in Exchange for their Information
If you're selling products or services directly from your site then offering a unique discount, available only from you, will grab the reader's attention. Offer them instant access to your money off deal and put a time limit on when the offer ends to encourage immediate action.
#6 Ask Them!
Yes, a call to action is required before anyone will hand over their name and email address. Use a P.S at the end of your copy to reinforce your special offer and tell them to fill in their details "right now". TO make money online you have to speak directly to your visitor and always give a compelling reason for them to join your newsletter.
#7 Use a Pop-Under or Exit Window
When someone leaves your page without buying or signing up for your newsletter, use a pop under window or exit window and make one more request for an order or for their opt -in details. It is a very powerful way to grab back a lost prospect and turn them into a customer. You give them an unmissable deal that they simply can't turn down. Offer a 'Try before you buy' as this technique is very easy to set up on a website and extremely powerful.
Many businesses are now waking up to the importance of email marketing. It is an essential tool for data collection and providing customers with relevant information regarding your business offers. Generally speaking, opt-in lists are highly targeted lists that contain unique information including names and email addresses of interested prospects and customers that have given their persmission to receive your newsletter.
Customers are the lifeblood of your business and to make money online you need to wow them and make offers that you can deliver on...like they've never seen anywhere before.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Pls. answer..
By: bardy | 30-07-2008
what is kantian ethics thought?
How can I manage my business expenses and personal ...
By: andrea | 25-07-2008
How can I manage my business expenses and personal expenses? I had a hard time filling my business tax.
What do you call someone who buys a poor business ...
By: Johansen8 | 23-07-2008
What do you call someone who buys a poor business then makes it better and sells it for a higher price?
why do most businesses use Citi Business Cards ?
How do I find out if an on line business is ...
By: Melodie | 22-07-2008
how do I find out if an on line business is legitimate. I am thinking of investing in a company called Wealth Masters International, but can not seem to find any information on them
Need help finding funding resource help for a ...
By: michael | 20-07-2008
Need help finding funding resource help for a friend in prison. Quarterly packages, special purchases, items to enhance quality of life or pay for college courses. I have been helping but have little $ because of being disabled. Does anyone know if assistance is available anywhere? How do I connect with that help? Thankyou for any positive responses in advance.
Work from home
By: jabez | 12-07-2008
Are there any legitimate home based businesses. I'm retired and i need to supplement my income.
Q&A Powered by:
Latest Home Business Articles
5 Low Cost Ezine Publishing Tips
By: David Ogden | 21/08/2008
Ezine publishing can be extremely simple to do once you get a system in place. The benefits of publishing your own ezine are unlimited as well! Here are 5 low-cost ezine publishing tips to help you get up and running in no time.
3 Small Home Business Tips
By: David Ogden | 21/08/2008
The ways to start a small home business on the Internet continue to increase almost daily. However there are a few things that you must personally be accountable for to ensure your success. We are going to look at three of those in this article.
The Basic Affiliate Internet Marketing
By: Amitt Sharmaa | 20/08/2008
At times only a small amount to supplement an income can be a vast assist. Nowadays it is easier that you imagine to obtain a modest additional money in your bank accounts. Most of us these days have our own personal websites. We can acquire them for free and use them as a way to keep others up to date of what we are doing.
Internet Home Based Business – What are the Legit Work at Home Hidden Opportunities
By: Alan Lim | 20/08/2008
There are many types of legit work at home opportunities available as an internet home based business. Choosing the right one is a matter of understanding and accepting your strengths.
Home Business - 1 Step At A Time
By: Koz Huseyin | 20/08/2008
Some people want to get rich, some want to get famous, some want to do good for others, and others want freedom from a home business. We can easily find ourselves in a position, expecting instant success. In this article, you will discover more about how to get there, rather than risking the time issue.
Using Salehoo for Drop Shipping
By: Greg Morrison | 20/08/2008
Enhance your online business with Salehoo.
Kill Your Day Job & Earn Your Living Online
By: Scott Bamboo | 20/08/2008
Have you ever dreamed of quitting your day job and work flexible without the need to write a daily or weekly report to your boss? You are not the only one that hopes to be free from your day job because many people are like you who have the same dream in their mind. The question is how many have taken the action to make their dream come true?
How to Find the Prefect Home Based Business for You in 4 Easy Steps
By: Victoria Leal | 20/08/2008
These days when you hear the term "Home Based Business", it usually refers to a Network Marketing company. So, this is where we will put our focus. Being on the Internet for some years now has allowed me to see and experience the good and the bad when it comes to home based businesses. Prior to finding the perfect home business for myself, based on my experiences, and perhaps yours too, it went something like this:
Business 
