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Hi,
Blunder terms used in chess game, a move in a chess game which causes stagnant to the incumbent player and caused to a direct defeat to itself and instant victory to enemy without the enemy doing anything.
In marketing or other related fields this terms of conditions often apply without the control of the persons applying it, it just happen instantly.
Research in marketing whom doesn't apply basic method of hypotheses can also create blunder, or any mistake in procedural thinking in marketing or excessive confident can also create blunder.
So, how to fix this mistake in marketing strategy after making blunder? Honestly it's difficult, one way out is to redone the process by requesting tender stage, but it's difficult, or to destroy the competition by persuasive lobby to certain key people or accept the blunder and make another blunder to withhold the competitors movement by spreading false rumours to the market itself.
Judging why blunder bound to happens, because the person is fatigue could also be the main reasons, or physicality the pressure is too much.
Taking holiday or do something different can also rejuvenate the minds persons.
Allowing the mind's rest can restore energy and working back at office and straight out every mistake can definitely help the situation from worst not to worst instead getting back on the right track.
In executive level you must understand the situation by reality and not delusion, therefore the mistake can be fixed by real reasoning not by our imagination or diluted which can creates more problems in the future.
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