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Marketing your Home Based Business
Author: George Collins  | Posted: 09-10-2007 | Comments: 0 | Views: 3 | Rating: (50)  (?) 
With my company we have videos, this is why we are creating more, we are creating more ebooks, downloadable books that you can download and read and things that show you how to market so you never ever have to worry about not knowing how to target market or get traffic.
Now back to the college thing. So along the same lines, people go to college for four, six, eight years even, to be a doctor. And even doctors come to this industry, I have certainly seen that myself over the past few years, doctors come to this industry. It is the same thing, to make money but not get their degree in this industry on knowing how to target market. They come in here, do everything and not get their degree on learning how to do the proper things in this industry.
So some people come in and join the industry because they are deeply in debt and they are not making any money, they just got laid off their job, they are emotionally distracted and just want to make money and cannot even think and do not want to take the time to learn anything, they just want to make money. Well, they get more upset because they do not make any money because they do not know what they are doing and get mad at everybody else.
Everybody has different situations, there are things in life that happen, people die, people get sick, there are emergency situations that happen in life. But in this industry when you have a home based business you have to treat it as such, if you have a home based business, treat it as a business separate from you. Now, some people need to go as far as to have a separate bank account, separate your money. And these are things that you should talk to you accountant about, but you have to separate yourself from your home based business.
You cannot become emotionally involved in your marketing if you are creating a sales page, or a lead capture page or anything of the sort. You have spent all this time, because most people that become emotionally involved and spend a lot of time and really work hard on something, they spend all this time creating this lead capture page, or this ad, or this sales page, or this auto responder series and they think it is the best thing in the world. They have not tested it or anything, but they think it is the best thing in the world.
And so if they seek advice from anybody they are very defensive about their marketing pieces because they are emotionally involved and even though they are trying to help and get them going in the right direction, they are too emotionally involved to fix their marketing pieces, because they spent too much time on it. Second, they go out there and try marketing with it and do not get the results that they are looking for. Then they blame the product, that it is not good, or other excuses, when in actuality it is their own marketing pieces.
Now when you are target marketing in your home based business, one of the best things that you can do is test, test and tweak. Well, how do you test. You do not create a marketing piece, your ad, your lead capture page, your auto responder series and go out and start spending a thousand dollars a day or a thousand dollars a week on your advertising. You spend a little bit or do some free marketing to test and see how it converts. Then tweak it, test it, tweak it, do not do any major tweaks to it, I mean tweak your headline, tweak some stuff in your sales page, your lead capture page, or your ad.
Another good thing to do is, if you have any friends when you make a marketing piece, call them up, email them, tell them to look at your lead capture page, look at your ad, look at your auto responder series, read through it. Do not ask them what they think, ask them what they thought. Not that they thought it was good, but what were they thinking when they read your pieces.
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