Small Business And The Network Marketing Model: Why Now Is The Time To Build A Home-Based Business

Now is a great time to start a home based business!  I know, I know!  The economy is in the toilet, banks are failing, people are losing their jobs – how can now be a great time to get started building a small business?

Regardless of what you might think, I am not crazy!  Yes, things are hard right now, but the opportunity is wide open for a savvy entrepreneur to make great things happen.  Consumers are still spending money, even in the midst of a recession.  They are just more selective of what they purchase and from whom.  Why shouldn’t they purchase from you?

Of all the business models available to market your product or services, the network marketing system is the most viable.  Network marketing has, over the years, been given a bad name, but it is making a strong comeback with solid companies featuring quality products and services, exemplary owners with incredible talent and wisdom, and excellent compensation plans.  With consumers now making many of their purchases online, the network marketer has many different ways available to market.

One of the beautiful things about network marketing is residual income. Residual income is income that continues to build long after you have done the work.  When you work a 9-5 job, or own a traditional business that has to be open 8 to 10 hours a day to make money, if you don’t show up for work or open your doors for business, you don’t earn an income.  As a network marketer builds a business, she will earn directly from selling her product or service, but then will continue to earn commissions based on that past sale.  So if she decides to take the day or week off from working her established business, her business will continue to produce income for her.

Here is what Robert Kiyosaki, the author of Rich Dad, Poor Dad, has to say about network marketing in his book, The Business School…

            “If I had to do it all over again, rather than build an old-style type business, I would have started building a network marketing business.”

            “The richest people in the world build networks.  Everyone else is trained to look for work.”

            “Network marketing gives millions of people throughout the world the opportunity to take control of their lives and their financial future.”

Donald Trump also has plenty to say about network marketing…

            “Network marketing has proven itself to be a viable and rewarding source of income, and the challenges could be just right for you.  There have been some remarkable examples of success, and those successes have been earned through diligence, enthusiasm and the right product combined with timing.” 

Another advantage of building a network marketing business is that the company you decide to represent will teach you the business skills necessary to be successful.  You can learn while you build your business!  You will work with a team that will guide and direct you, and give you the time to make the mental, emotional and physical changes required to be successful in business.  Also, it generally doesn’t cost an arm and a leg to get started.  A traditional business can cost tens of thousands of dollars to get started, and you are on your own.  With anywhere from $100 to $500, you can start a new home-based business and get it moving toward success.

Now, I never said it would be easy to do this, but if you are willing to work hard, be teachable, and step out of your comfort zone, you will never have to fear the economy, the possibility of losing your “secure” job, or losing your retirement and investments again.  Wall Street won’t have as great an impact on this type of business as it does on traditional business or jobs.  Network marketing as your small business may be just what you need to build your future.