Striking It Rich With Pay-Per-Click Advertising

| Posted: 22-11-2007 | Comments: 0 | Views: 14 | Rating: (52)

(?)

Pay-per-click advertising, or PPC, is a way of advertising on web sites in which the advertiser pays for the ads only when someone clicks on them to get to their site. For those involved, there's money to be made on either side of the road -- as an advertiser and as the site on which the ads are posted.

PPC involves advertisers placing bids on the key words they believe their potential customers will use to find products or services like their own. For example, if you are selling wool socks, you might bid on words like "socks," "wool," or even "wool socks." The greater the demand for the particular key word, the higher the bidding prices will be for top spots on the search engine.

PPC ads usually appear in the right margin of a search engine when a user types in the bid upon key words to perform a search. The order in which your ad will appear depends on where your bid fell; if you came in with the highest bid, your ad will appear at the top of the list. In general, the top three bids show up on the first screen of the search without the user having to scroll down.

PPC advertising is an excellent means of making money for web site owners who may not have a product or service of their own to sell. If you have a site or blog that attracts a lot of visitors, you could put it to work for you with PPC ads. Many companies offer affiliate programs that pay affiliates for placing ads for the company on their web site. Each time a visitor to the affiliate's site clicks on the ad, the company pays the affiliate a set fee. Fees can range anywhere from $.05 to $.50 or higher per click.

On the other side, companies that want to enhance their presence on the web and draw more visitors to their site can work wonders with relatively inexpensive PPC ads. However, when starting a PPC campaign, it's important to think carefully about what you want to accomplish and whether or not PPC ads are the way to do it.

In general, PPC ads work remarkably well for short advertising campaigns. For example, if your company is introducing a new product or attempting to build an opt-in list, PPC ads might be perfect for the purpose. They're a very quick way of getting the word out about your products since a PPC campaign can be started within 24 to 48 hours.

Another thing to consider is which key words you'll bid on. Remember, the more in demand a particular keyword is, the more expensive it will be. So, if you're selling a specific brand of wool socks, you might consider bidding on "Sheepspride Wool Socks" rather than just "wool socks." Chances are you'll pay much less and, if your customers are specifically looking for that brand, they'll find your site quickly and easily.

Once you've established a PPC campaign, be sure to continually check on it. Don't just create it and forget it. Make sure your campaign is doing what you want it to. Watch your conversion rate. Some search engines offer a reporting tool to help you do this. However, if the search engine you're advertising on doesn't, there are software products available to assist you with tracking tasks.

Finally, make sure your advertisement is well written. At the very least, ensure it's free of typographical, grammar, and spelling errors. The ads are usually just one line, so your line has to be eye-catching and to the point. The search engine will have rules about what's allowed, so be sure you're familiar with them.

Regardless of which side of PPC advertising you're on, advertiser or affiliate, it can be an excellent way to boost your income. Just be sure the program you're involved in is one that meets your needs. There are a lot of options out there, so taking the time to do your research can mean the difference between a few dollars and hundreds.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Advertising, Advertisements, Google, Ppc, Ads, Adwords, Bid, Revenue, Pay-per-click, Campaigns, Placement, P4p

Article Source: http://www.articlesbase.com/home-business-articles/striking-it-rich-with-payperclick-advertising-264985.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

I myself found Google's Adwords very confusing. For more information on this you might want to check out my #4 ranking e-book entitled "Beating Adwords". Go to http://www.easywayincome.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

How to Advertise your Site Almost Free. Part I
By: Christophe Tissier | 20/11/2007 | Internet Marketing

12 Effective Tips & Tricks to Maximize Google Adsense Revenue
By: nickkalis | 26/05/2007 | Online Business
Online Business related articles, learn how to start your very own Online Business from these great articles published here for free.

The Shot Heard Around the World: Google's Endorsment of "get Google Ads Free!"
By: David | 26/12/2007 | PPC Advertising

Why Just the Right PPC Campaign Management Brings in Lots and Lots of Cash
By: Dennis Koray | 03/12/2007 | Online Promotion
Online promotion related articles for use on your website. Internet marketing experts adive on getting the most out of your online promotion web site.

Your Google Adsense Questions Answered
By: Terry Detty | 04/07/2007 | Online Promotion
Online promotion related articles for use on your website. Internet marketing experts adive on getting the most out of your online promotion web site.

Some Adwords Basics for Beginners
By: Joseph Pratt | 07/04/2006 | Advertising
Advertising Articles, Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.

Pay Per Click Management
By: Farhad Divecha | 30/10/2006 | SEO

Adwords Tips for New Users
By: Jo Mark | 16/12/2007 | PPC Advertising

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

ZabaSearch and ZabaSphere
By: Jonesy | 05-08-2008
Is it safe to use ZabaSearch or ZabaSphere? Could they violate my privacy?

Website Ranking
By: Lorenzo | 04-08-2008
can different url pages on a website have different page ranks? and how can you improve your page rank? Lorenzo www.allbusinesslistingsinusa.com

What's the best performing code or script for ...
By: LAPIII | 03-08-2008
What's the best performing code or script for creating web apps?

Car advertisement application?
By: travel048 | 01-08-2008
What are the best websites to apply to in order to be approved of driving a free car with an advertisement on it?

Eliminating ads on emails
By: thurtgen | 01-08-2008
How do I eliminate ads at bottom of emails - this looks unprofessional and we're paying for AOL.

I'm searching for contest sponsors
By: FendyBt2 | 27-07-2008
Currently I'm building my website backlinks by running a contest to get bloggers link their blog to me. I'm just wondering where can I get some cool prizes for my upcoming contest. Maybe someone would like to sponsor me some cool prizes? All the sponsors will get a link back from my website in the contest post and in my blogroll link. And all the bloggers that participate in the contest would have to put the sponsors link in their post. That's a lot of free backlinks just for sponsoring one contest. Anyone interested? For more details please continue reading this...

Q&A Powered by:

Latest Home Business Articles

Home Based Recruiting - Networking With Other Recruiters
By: Jim Strickland | 12/10/2008
If you are currently considering Home Based Recruiting as a career option then also consider networking with other recruitment firms to further enhance your ability to succeed.

Online Home Business - Working At Home Advice
By: Cynthia Minnaar | 11/10/2008
Do you dream of being boss free and having the freedom of being able to control when you work and where you work? It is not something you could do working in a job because you have a boss who tells you what to do and when to do it. Imagine having an online home business that would give you this control.

Learn to Make an Online Income - System Product Review
By: Shelley Smith | 11/10/2008
With today’s increasingly tough economy, alternative ways of making money as a backup source of income are always welcome. Increasingly, an online business is a great way to make extra money. The question is “how”?

Highest Pay Surveys Really Works
By: Michael Bowler | 11/10/2008
We recently tested 103 paid survey providers with hope of alerting the public about all the different scams and fakes found on the web today. Highest Pay Surveys was one of the 103 paid survey providers that we tested. We are here to tell you that Highest Pay Surveys really works and we actually have proof.

Network Your Way To Financial Freedom
By: Rosamunde Bott | 11/10/2008
This article explains how you can make money by extending something that you do naturally by becoming a network marketer

The Spiderweb Marketing System? Working Affiliate Program?
By: Mark Hall | 11/10/2008
A review of the famous SpiderWeb Marketing System. I have been trying this Online Business Opportunity out, and have met with some success. I believe it to be one of the most legit and promising online ventures I have ever came across.

How to Uncover the Best Home Business Ideas
By: Boris Tomson | 11/10/2008
Ideas are a dime a dozen. But some ideas are truly the best home business ideas. These ideas are ideas as big as Microsoft, and some others are a little more modest.

Data Entry Work at Home - the Tools of the Job
By: Boris Tomson | 11/10/2008
The home office has become just as important as the kitchen in many households. Having a neatly setup home office can greatly improve your chances of success in your data entry work at home job.

More from James Angell

Article Marketing Drives Sales and Improves Search Engine Rankings
By: James Angell | 03/01/2008 | SEO
Article marketing is, as its name suggests, a form of advertising that involves the distribution of articles. In general, article distributors require the articles to be more than just an advertisement.

New Opportunities for Working From Home
By: James Angell | 22/12/2007 | Affiliate Programs
With new technology and new times come new opportunities for earning some extra cash, or even for making a living without even leaving the comfort of your own home. One of the most prevalent methods of making a living at home is through the Internet.

Working From Home Poses Unique Challenges
By: James Angell | 08/11/2007 | Affiliate Programs
More and more people are turning to work-from-home jobs to add some extra spending money to their households or even to provide their entire income. There are so many options out there that almost anyone can find an opportunity that will work well for them.

Break Out the Sweatpants: Working from Home
By: James Angell | 16/08/2007 | Affiliate Programs
More and more people are turning away from traditional employment and moving toward establishing a career from their homes. The advent of the Internet and other forms of technology have made it possible for entrepreneurs to run entire businesses out of their homes.

Online and At-Home Opportunities Abound
By: James Angell | 10/05/2007 | Affiliate Programs
More and more people are turning to the Internet as a means to make a living, or to add to their income from a regular nine-to-five job. In fact, recent estimates indicate more than 40 million Americans are looking to start a home-based business through the Internet.

A World of Possibilities for Online Income
By: James Angell | 26/04/2007 | Affiliate Programs
The Internet has opened up a world of possibilities for individuals seeking to earn money through home businesses. Some people even derive their entire income from online businesses and avoid the need for outside employment of any kind. Others use their home business as a means of supplementing income from a regular job so that they can pay for things like home improvements and tropical vacations.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.30, 17)

Striking It Rich With Pay-Per-Click Advertising

Article Comments

Related Articles

Got a Question? Ask.

Latest Home Business Articles

More from James Angell

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter