Target Market or Fail When You Work From Home Part Two

Now back to the home based industry. First target market is not people that, let us just say, let us look at some keywords. It is not like make money online, or make money at home or work from home. Those are target markets, but they are too general. Work at home, work at home moms, moms that work at home, make money from your computer, need a home based business, work from home. These are all too general. Not only are they general, but because they are so general you have people that are, let me just say that the competition is ridiculous in those keywords.

So what is going to happen is you are going to market in those keywords and you are going to pay a lot of money if you are doing pay per click or if you are trying to get listed in the search engines under those keywords or any other type of marketing you are going to pay too much, or you are not even going to get to your target market there that you are trying to reach. Not only that, but once you get there, because it is so general that you are not going to see the sales convert like you want them to.

There are people out there that convert one out of every ten op-in to a sale, one out of every fifteen, one out of every twenty to a sale. If you have been around this industry, if you have been around learning how to market online or learning conversion rates, people, marketers, top marketers are happy with converting one out of every hundred. We can take things a little bit further. Even the pay per click gurus that talk about pay per click tell me that what we do can’t be done, but we do it on a regular basis.

They say you cannot get an op-in ratio of higher than one out of fourteen clicks, or one out of every ten clicks, twelve clicks, basically less than ten click is impossible. But yet we repeatedly get one out of every two clicks to op-in, one out of every three clicks to op-in, one out of every four clicks to op-in repeatedly. Now what does that do for you, well let’s do the math here. This is what happens.

If you are doing advertising, you’re advertising target marketing, and let us just say you are doing pay per click, and you are getting op-ins, let us just say one out of every, let us do it the way the gurus say, what cannot be done, they say that if you are doing a really good campaign, you are optimized, your lead capture page is targeted, a good targeted ad and it is pulling really good, and say you are getting one out of every fourteen to op-in, let us look at that. And say you have got your auto responders series right and you have your sales conversion right and you are getting one out of every twenty people to sign up for a sale.

So basically out of every hundred clicks that you get from pay per click, because you get one out of every fourteen people that click on your ad to op-in, that is basically seven op-ins for every clicks. Now, if you remember right, I said that after they op-in our sale is processes, they get our auto responder series and anything else we have in there and about one out of every twenty op-ins convert to a sale. So we have seven people out of every hundred clicks, let us just pretend that we’re paying like twenty-five cents a click, so we have seven op-ins every hundred clicks times twenty-five cents, that is twenty-five bucks, you have paid twenty-five dollars for seven people to op-in to our page.

That breaks down to about three dollars and fifty-seven cents a week. Now, so we have seven people and yet we only have one that converts, one out of every twenty persons to a sale. So we have to have another hundred clicks just to get the fourteen, basically we need three hundred clicks to get twenty-one people to actually make a sale. So that is seventy-five dollars. In my company you make four hundred dollars as a direct sale, and if that person makes any sales I will make a hundred dollars a sale, I am only talking about direct profits right here, everything else is gravy.

Part three coming up.