For More Free Resources visit http://www.freeearningtips.com
If you've used the Internet at all this year, you've probably heard of podcasting. It's the one word that's almost guaranteed to come up in discussions of small business marketing, and with good reason too: podcasting has become more and more popular over the past 12 months, and is set to become the most powerful marketing tool of the future. But what exactly is it?
What are marketing podcasts?
In simple terms, podcasts are like radio transmissions which are broadcast over the Internet and subscribed to by listeners who subscribe to an RSS or Atom feed and listen either over their computer or via hand-held devices such as iPods. They're a little like a blog and a little like radio - and they're starting to take off in a big way.
In marketing terms, podcasting presents a new and very powerful method of communicating directly with your clients, both current and prospective.
What are marketing podcasts about?
The simple answer to this question is that a marketing podcast can be about anything and everything you think will be of interest to your listeners. You may want to talk about a new innovation you're using in your business, interview some of your industry leaders or discuss some of the big issues in your area of the business world. The choices are endless, and it's up to you to use your imagination to come up with something people will be interested in hearing.
Why use marketing podcasts?
There are many different ways in which marketing podcasts can help benefit your business . Here are just a few of them.
Marketing Podcasts Help Build Tangibility
By creating a podcast you let your listeners/customers see the real you- the people behind the business. This helps give your business some kind of tangibility and personality: rather than just being a faceless corporation, your business becomes something your customers/listeners can relate to and understand.
Marketing Podcasts Increase Your Credibility
By offering a podcast on a particular subject, you're establishing yourself as an expert in that subject . People like to buy from experts - podcasting helps build trust and, by extension, grows sales.
Marketing Podcasts Add Value to Your Business
By offering a podcast, you're giving visitors to your website something free- and something which they'll hopefully enjoy enough to want to hear more of. This means that they'll become repeat visitors, and may even turn into customers.
Podcasts Build Loyalty
In the same way that email newsletters build loyalty towards your business by providing free information to subscribers, marketing podcasts work in much the same way. As you start to build up a listener base for your podcasts, you'll be creating your own form of word-of-mouth advertising as your listeners tell other people about your podcasts and your business.
Getting Started in Marketing Podcasting
Creating a podcast is surprising simple. In terms of hardware, all you'll need is a computer, mic and broadband connection. Simple, free pieces of software such as audacity (http://audacity.sourceforge.net/) allow you to record it, then it's a matter of saving the file as .MP 3 and uploading it to your server.
Once uploaded, your podcast is ready to be distributed, and this can be done through aggregators such as iPodder (http://www.ipodder.org ) and FeedDemon (http://www.feeddemon.com ) or via web-based directories such as Podcast Alley (http://www.podcastalley.com) and BlastPodcast (http://www.blastpodcast.com) .
Some podcasts for you to start off with:
"The Marketing Moment" - www.digitalpodcast.com/detail.php?id=3024
"Win Federal Contracts" - http://www.podfeed.net/category_item.asp?id=2515
According to a recent survey by Pew Internet and American Life poll, around 22 million Americans own MP3 players or iPods. Those figures perhaps help to explain the growing popularity of podcasts: audio "blogs" or radio shows distributed by RSS and used as a new, and highly effective , form of marketing. This article explains the benefits of marketing podcasts, and gives a brief guide on how to get started.
- Related Videos
- Related Articles
- Ask / Related Q&A
- You Can Work from Home: Making Money Online and Discovering Business Opportunities
- Work from Home: Make Money online Selling Private Label Software
- Working From Home | Make Money Online
- Home Make Money Online Work - Use Affiliate Marketing to Make a Profit
- Business Home Make Money Online
- Picmoney is the final destination for your work at home make money online guide
- Make Money From Home – Make Money Online
- Work at Home Making Money Taking Surveys




Is Enzacta a Scam or Legit Opportunity? - Enzacta Review
By: Hassan Ajmal | 05/12/2009I decided to investigate an opportunity called Enzacta due to the number of scams running online, this is what I found out...
Is Cal Nutrisciences a Profitable and Legit Opportunity? - Cal Nutrisciences Review
By: Hassan Ajmal | 05/12/2009I decided to investigate an opportunity called Cal Nutrisciences due to the number of scams running online, this is what I found out...
Want In - Learn About Avalla MLM Business
By: Jesse Miller | 05/12/2009Avalla is a company that is young and yet it is a company that is dynamic. The focus of this company is to promote its natural beauty products via network marketing to women and primarily, through women.
Learn About Assured Nutritional Plus
By: Jesse Miller | 04/12/2009This Ohio based company has a range of health care shakes that are medically approved. The products contain forty three of the body’s most required nutrients in varying quantities so as to help with weight loss, weight gain or even general health maintenance.
Learn From Mark Hoverson
By: Jesse Miller | 04/12/2009When speaking of online multi-level marketing, one of the first names that should come to mind is Mark Hoverson, one of the prime marketers behind Global Resorts Network. As a multi-level marketing leader, Mark Hoverson stands above the rest in strategies that effectively market products online and building huge networks of distributors that work toward making lots of profit.
Learn From Top Earner Mike Dillard
By: Jesse Miller | 04/12/2009Thinking of getting into the Internet Marketing business? Or are you looking to develop your own multi-level marketing (MLM) technique so that you can help your business profit more in the long run? If you are, then you will surely bump into the Mike Dillard procedure known as Magnetic Sponsoring.
Learn From Tom Challan
By: Jesse Miller | 04/12/2009A seasoned multi-level marketing guru, Tom Challan has impressed many when making his keynote addresses and talking about his experiences in network marketing.
How IDA Marketing Services Associates Can Increase Their Sales 200%-500%
By: Ira Goodman | 04/12/2009You can make a great deal of money in the business that you’re creating. It may not be done the way associates are traditionally told to do it or your company is telling you to do it. The optimal approach is based on factual research.
The Power of Marketing Podcasts
By: Musharf | 27/03/2008 | Home BusinessIf you've used the Internet at all this year, you've probably heard of podcasting. It's the one word that's almost guaranteed to come up in discussions of small business marketing, and with good reason too:
The Magic of Giving Your Website a Goal
By: Musharf | 27/03/2008 | Home BusinessThe number one thing your website must do is have a goal. It doesn't matter how well-designed your website is. It doesn't matter how easy it is to navigate. It doesn't matter how attractive it is.
The E-marketing Plan - Brief Overview and Working Scheme
By: Musharf | 27/03/2008 | Home Business]I. Summary of a marketing plan The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment.
The Benefits of an Internet Marketing Center
By: Musharf | 27/03/2008 | Home BusinessNovices to the world of e-commerce are often reluctant to seek assistance from an Internet marketing center.
Is Your Marketing Plan Ready for an Update? Looking for the Most Informative Assistance Concerning Internet Marketing Article
By: Musharf | 26/03/2008 | Home BusinessWith summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.
Is Email Marketing Still an Effective Option for Network Marketing?
By: Musharf | 26/03/2008 | Home BusinessWith email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."
Is Database Marketing a Good Thing? is Telemarketing Effective?
By: Musharf | 26/03/2008 | Home BusinessDatabase marketing is an important field. It allows a business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have already made purchases or shown interest in the products and services that you are providing.
Internet Marketing Tip: Know What Marketing Means by Rick Tanzo & is a Marketing Plan the Same Thing as a Communications Plan?
By: Musharf | 26/03/2008 | Home BusinessInternet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing.