Use Plr Properly to Generate Traffic and Profits

Most people totally miss the power of PLR or Private Label Rights articles, ebooks and software. The power can be huge and the odds are you are missing the boat because so many people are afraid of a little 4 letter word - WORK.

First what is PLR?

PLR stands for Private Label Rights and when you purchase them you can use them and claim authorship. You can create a product that is yours very quickly that you can sell, giveaway or even set up an affiliate program and let other people help you sell it.

Why PLR sometimes gets a bad name

Part of it is there are some worthless PLR products out there but that is not the major problem. The major problem is laziness. Most people just grab the product,throw up the sales letter that comes with it and then make the big mistake.

They try to sell on price because they are scared of competition.

Think about that for a minute. If you are taking the easy way and just doing the same thing as everyone else then the only advantage you think is price and the product quickly becomes devalued.

Do that once or twice and now you figure that this PLR thing is worthless. Sound familiar to you?

Now lets look at how you can use PLR to your benefit.

If all you do is create some new graphics for the book cover and sales letter and change a few things on the sales letter you now have a unique product. No one else has this product and you can do this in just a few hours. This is something you should be able to do yourself and if you can't I recommend you check out Design Dashboard.

Even if you decide to out source it you can get this done for you for less than $100 depending on your out sourcer.

Now lets look at what happens. You have a unique product and no are no longer competing against everyone else that bought the rights. Even factoring in the cost of graphics you can now sell your product at your price for this example we'll use $27 versus competing against people selling the same thing on Ebay at 99 cents.

Doesn't that tilt the field in your favor just a little bit?

The second thing is to add YOUR bio, your recommended links in the book so you have backend items that make you money too.

Next if you are a bit more ambitious you can take two or more books on the same topic and combine them. Take the best out of each and make a truly unique book. Add new graphics and your own sales letter and now you have your product.

Now you have a product and the work you put in is measured in hours instead of days.

Another way to use this is as a giveaway for generating sign ups to your list. Now in the IM area my warm up email series generates $1.30 or more from subscriber. If I put together a killer book or software that is targeted to my area and use it to generate subscribers I do three things.

One - I give the new subscriber some great information and make myself a credible source and someone they want to listen to.

Two - I have added appropriate links in the book and make back end profits.

Three - I can continue to build the relationship and make sales down the line.

Another way to use this type of content is as articles and blog posts. This means if you have multiple PLR books on the same topic you can use one for content to generate traffic and the other to sell to that traffic.

As you can see PLR can be a very powerful way to increase your business.

If you are not taking advantage of the savings and profits you can generate from PLR products it is costing you money and more importantly your time.