Where to Find the Best MLM Leads

One of the most pressing questions in network marketing today is:

Where do I find the best leads?

Well the HONEST answer is this:

The BEST (Highest Quality) leads you can get are ones that you generate yourself.

It may not be the answer you wanted to hear but at least it's an honest answer.

Here's why...

There are a few issues to deal with when you are buying leads from a lead generation company:

1. You have no clue where the leads came from. For all you know the leads could have come from someone who filled out their contact information on the back of a cereal box and applied to win a free cruise to the Bahamas. I know it sounds like I’m being a little bit of a smart ass, but you'd be surprised how some companies go about getting leads to sell to you

2. The leads are usually (99% of the time) sold to people like you and me over and over and over again. In other words you have to share your leads with others. And the more you share a lead the less valuable the lead becomes

3. You have no clue how fresh the leads are. If I tell you that I have 100 leads less than 30 days old... then how do you know that the leads are less than 30 days old. Also, you have no clue what kind of pre-qualification the leads went through. Did they fill out a form? How long ago was the form filled out?

The basic rule of thumb is this...

The lead generation business is a fierce one, full of people over-promising and under-delivering. But don’t take my word regarding the issue, go ahead and try it for yourself. I know I learned this lesson the hard way!

I’m not saying that there aren’t good lead companies out there; its just that they are few and far between and for a quality lead you can expect to pay in upwards of $10 each.

So, back to the issue at hand

If the best lead is the one that you generate yourself then how do you generate the leads?

Without getting into too many specifics the basic concept is

1. Advertise (online or offline)
2. Pre-Qualify (offer them information regarding your program)
3. Capture (tell them if they want the info they need to leave you their contact information)

Here's an offline example of lead generation:

1. Place an ad in a newspaper that directs people to a 24 hour recording (preferably a 1-800 number)
2. Record a message that says
"If you want free info on making X-dollars a month then leave your contact info)
3. Save their contact info and give them a ring or send them an email.

Here's an example on online lead generation.

1. Run google ad words, or some other form of traffic driving.
2. Take people to a "lead capture page" where you tell them that you will email them FREE Information on making money and all they have to do is fill out the form at the bottom of the page
3. Use an auto-responder to capture their contact info and stay in touch with them

Good marketers understand lead generation...and they understand that the BEST lead is the one that you don’t have to share, The BEST lead is one that you create yourself!