Sustainable Tourism, Best Practice From Italy

Waiting for the confirmation of the increment of foreign tourist flows to Italy, looking at the positive data (+4%) of 2007, it is interesting to underline that the Bel Paese hospitality, focuses its attention on the analysis of a new phenomenon called "sustainable tourism".

Sustainable means a new tourism, far away from the conventional tourist destinations, slow mobility, special attention to the relationship between tourism and nature, in order to realize a new equilibrium between man and nature, following strategies of harmony and respect of environment. It aims to promote cultural, historical and artistic peculiarities of the territory.

People run away from the most crowded tourist destinations, and Green Tourism is able to offer something easy, back-country, natural reserves, parks, cycling routes and trekking paths. Investments in Green Tourism, are something new and positive for Italian tourism market innovation. Useful interventions can be done promoting and qualify natural landscapes, rural atmospheres, artistic and archaeological heritage and local gastronomic tradition.

This innovative tourist offer brings hospitality business to get specialized and to increase facilities dedicated to the tourist target interested in sport and wellness holidays. Its target is constantly increasing both, in age range and social rank. Of course the main purpose is to increase tourist flows, splitting arrivals in all seasons and diversifying the offer following the rhythms of the seasons.

The sustainable tourism enriches small countrysides and creates new professional jobs, tied to the planning, the realization, the promotion and then the management of ecotourism, cyclotourism and green tourism business. From the north to the south of Italy, the most important sustainable tourism plans are born, to create new tourist flows, where the conventional mass tourism has no interest and have been financed by European Found for the valorization and the recovery of national heritage.

The tourists of the green are constantly increasing and appreciate the idea to move by foot or by bicycle. In order to answer to these new trends, hospitality structures increase the services to the customers, offering bicycle for rent, expert guides for single or groups, distributing brochures about cycling maps and routes, availability of specialistic laundry for sportswear.

All hotels take care about good food, sport menus and always assure rich biological meals, in season and OGM free.

The modern society of the consumptions needs to slow down and to simplify daily life, the Italy Bike Hotels have collected the challenge and offers their answer.