Himfr.com reports Christmas approaching Dongguan toy exporters rise

Last year in October, co-Jun crashing fall toy factory in Dongguan, also in October's toy exports go downhill. One year has passed, Dongguan toy exports are still up negative growth, but the proportion of total exports of Dongguan, the largest U.S. toy market in September rose 1.8%. In addition, in September, and toy exporters chain surge of 19.7%. However, Huangpu Customs analysts believe that European and American countries, mainly due to the arrival of Christmas Day wang, but the season after the export situation is not clear.

    According to Huangpu Customs statistics, in September of this year, exports of Dongguan toy 181.5 million U.S. dollars, ring in August compared with a substantial increase of 19.7%. However, there is still up in September last year, 10.4% rate of decline.

    Huangpu Customs has over the past year's toy exports carried out an inventory, a 12-month data outline a clear U-shaped parabola. Last year in October, by the financial crisis, Dongguan toy exports began to decline, a decline of 12.4%. Continued to decline in February of this year. In March this year, exports began to rebound in exports climb step by step, month by month, year on year decline in January this year narrowed to 26.4% decline in September fell to only 10.4%. However, from October last year, in September this year, exports still showed a negative growth year on year.

    Toys in Dongguan, the overall negative growth in exports, the exports of the United States has given rise to an increase of the situation. According to Huangpu Customs statistics, from October 2008 to September 2009, Dongguan toy exports to the U.S. 530 million U.S. dollars, accounting for toys Dongguan, 41.9% of total exports, exports to the EU toy 390 million U.S. dollars, accounting for 30.6%.

    Dilemma

    Toy exports of four major "stumbling block"

    Toy export prospects are uncertain? Huangpu Customs believe that the following four reasons.

    1, toys, non-necessities

    Toys as a typical bear the brunt of the non-necessities of life, order up a drop of 1 / 3 to 1 / 2, Europe and the United States economy has now emerged pick up signs, but take some time before full recovery from, toys and limited growth in demand.

    2, frequently damaged the credibility of the recall

    2009 Nian August 26 to 28 within 3 days, the United States and Canada between the two countries against Chinese toys continuously since issued four "recall order." Frequent toy recalls, toy products directly to China's market image and a negative impact on credibility.

    3, foreign technical barriers and layers

    Europe and the United States toy safety and quality standards for continuous improvement: January 10, 2009 beginning, the U.S. toy safety standards from voluntary to mandatory, August 14 to be affixed to traceability labels on toys; European Union this year, five On the implementation of "the new EU toy safety directive."

    4, increase the cost of exchange rate changes

    Appreciation of the RMB to China's toy production costs have increased considerably. At the same time, India, Vietnam and other export competitors, have devalued the currency, China's toy market is suffering from low-cost squeeze, toys and corporate profits have been further compressed.