Joshua Feinberg is the author and editorial director of the Computer Consulting Kit Home Study Course, which helps computer consultants, VARs, integrators, solution providers, and managed services providers get more of the best, steady, high-paying small business (SMB) clients.
Are you trying to set yourself up as a trusted Virtual CIO for your clients’ businesses? If so, you need to know how to convince small business owners that signing a long-term service agreement is in their best interest.
You have to know what small businesses will need from you. As a Virtual CIO, you provide an outsourced Virtual IT department for your clients and become an extension of their businesses. You will have to give them the continuity of knowing you will be there every week, every month and over the course of several years (at least!) to oversee their IT needs. You will help with strategic planning as well as execution of technology plans, management, supervision and training, as well as coordinating all different types of IT vendors.
An on-going service agreement solidifies your role as a Virtual CIO and formalizes your relationships with your clients. Use these 3 steps to get clients to understand your role so you can build long-term relationships.
- Establish Yourself as the Main Technology Contact. Your small business clients are not going to have the patience to deal with a lot of different technology vendors. As a Virtual CIO, you need to have the attitude of the-buck-stops-here, and be able to take care of everything IT-related, soups-to-nuts.
- Use Strong Prospect Qualification Strategies. To attract clients that will be receptive to your role as a Virtual CIO, establish effective strategies to make sure they are a good fit for your services. A prospect survey is a good way to ask important questions that will weed out those prospects that will not be interested in long-term relationships. Ask important questions about the size of your prospects’ businesses, where they are located, how many PCs and servers they have, and which type of industry they are in. You can fax, e-mail or mail this survey directly to prospects, or establish an area on your Web site that allows them to fill it out online.
- Leverage Your Rate Card. If you want to be a Virtual CIO offering on-going service agreements, you need to have a one-page rate card to show qualified customers the difference between "pay-as-you-go" and service contract rates. This rate card is both a marketing document and a reference for your existing clients. It outlines the unique benefits you provide as part of your service contracts and defines your company as their outsourced Virtual IT department. Stress benefits such as better rates, waiving some premiums, better response time and proactive monitoring to help show customers why they need to sign service agreements to protect and grow their businesses.
In this article we talked about 3 tips to help you sell yourself as a Virtual CIO to local small businesses. Learn more about how you can attract great, steady, high-paying clients as a Virtual CIO now at http://www.VirtualCIOKit.com
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