Insurance Marketing - Tips For Agents

Insurance Marketing - Tips for Agents

Below is a list of advertising tips for your agency that may or may not work for you but they are something that should be considered as you enter the New Year.  Remember stay within your budget and use what works for you. 

Local Phone Book:  Can be expensive depending on type and size of ad space used.  Typically the cost of these ads increase each year and can eventually add up, so make sure you are selective. 

Local Newspapers:  Again can be expensive especially if ran each week. 

Local Sports Teams:  You can always sponsor a team or even purchase a sign.  This is very common with local baseball, soccer and football leagues both young and old at the ball field. 

Post cards:  A nice way to get in front of your local community.  The postal cost is fairly inexpensive so you get more bang for your buck.

Radio:  Can be very expensive and can get out of reach over 50-100 miles from your place of business, thus taking away the focus of your local community.     

Television:  Another expensive form of advertising.  See Radio above. 

Local Sign Advertising: Billboard advertising, Neon Signs, Transit System Signs, etc. 

Stationary & Supplies:  Pens, Letterhead, etc. 

Advertising & Promotional Materials:  Magnets, Golf Balls, Tees, Calendars, etc. 

Local Movie Theatre:  In 2007 Hollywood drew in over 1.44 billion admissions.

Website:  Relatively inexpensive to get started and if optimized correctly you can develop a great local presence. 

Family Center Fairs:  Many cities offer one year events for housing, gardening, and the like.  There is plenty of foot traffic that passes through.  You can rent a booth and give out brochures.  Find ways to reach your local community on a consistent basis.

Local Insurance Agent Directory:  For a nominal fee you can your secure your zip code thus creating market exclusivity.  Sites like InsureMyHouse.com and InsureMyLife.org offer this type of service for a nominal annual fee of $80 per zip code. 

Find what works for you and base your decision from there.  Many of these will be trial and error but you need to find the best choice.  You have to spend money to make money.