Remember Me
forgot your password?

Tonik From Anthem Blue Cross

TONIK from Anthem Blue Cross is a new concept in PPO (Preferred Provider Organization) health insurance.

The plan is marketed exclusively by the web, and agents who sell TONIK link to an online enrollment interface that the insurer hosts.

While the success of TONIK itself it notable, the reasons for the success are even more surprising. First of all, TONIK is described not only in plain language, but also in appropriate slang for the target audience. Even the plan names are intended to please the young target buyer...

"Part-Time-Dare-Devil", "Thrillseeker" and "Calculated Risk Taker". Quite a departure for a venerated company like Anthem, who for years extolled tradition as a central value for health insurance.

Probably even more than the names, ancillary benefits (dental and vision) entice buyers to choose TONIK. You may never have a heart attack, but you will certainly need an eye exam and a teeth cleaning.

Each of the three varieties of TONIK include dental and vision benefits, without an additional cost. So while you want the coverage in case of an accident, you know you will use the Dental and Vision for sure.

I don't think it will be long before other companies create exciting (as exciting as insurance can be) health plans to compete, but in the mean time, TONIK is setting records for a 65 year old company, and that is saying something.

More...

TONIK

Jeffrey Peterson

Jeffrey Peterson is a Health Insurance Agent licensed in California, Nevada and Utah.

Call him at 1-800-655-9525

Jeff Peterson

Rate this Article: 0 / 5 stars - 0 vote(s)
Print Email Re-Publish

Add new Comment



Captcha

  • Latest Insurance Articles
  • More from Jeffrey Peterson

Finding the Best Online Car Insurance Deals

By: Peter Jones | 30/12/2009
When you are looking for online car insurance you have the pick of the insurance companies who advertise online. When you buy car insurance online you can also take advantage of some of the amazing online car insurance deals that are available.

UnitedHealthcare Buys Health Net Northeast

By: Michael Brewer | 29/12/2009
With uncertainty over healthcare reform, insurance analysts suggest that more strategic acquisitions could be on the way in 2010.

Affordable Insurance Under Regulatory Microscope

By: Michael Brewer | 29/12/2009
Florida Office of Insurance Regulation flexes some muscle at the end of 2009. Ahead of health care reform, can we expect increased scrutiny over affordable health insurance?

Group or Individual Health Insurance

By: chris walker | 29/12/2009
Many companies, amidst skyrocketing health insurance costs, are passing the costs onto their employees. Because of this, many employees are faced with the sad fact that they may not be able to afford their group health insurance anymore.

Understanding your Health Insurance Policy

By: chris walker | 29/12/2009
Do you know what your health insurance policy is all about? Sure, you have the card and you pay the deductibles and premiums, but do you really understand all of the fine print that goes along with a health insurance policy?

States Sustain and Expand Coverage for Low-Income Children and Families Despite Recession

By: chris walker | 29/12/2009
Despite the deep recession, most states have managed to safeguard and, in some cases, expand health coverage for children and parents in their Medicaid

Health Insurance For Midlife People

By: chris walker | 29/12/2009
Millions of Americans rely on individual health insurance policies. These people may be small business owners, self employed, or have jobs that do not provide medical plans. There is nothing wrong with a family medical plan, but for some people, they can be tough to buy.

Affordable Individual Health Insurance Plans

By: chris walker | 29/12/2009
In managed care plans, you have two options. Either, you can opt for HMO, that is, Health Maintenance Organisations or PPO, that is, Preferred Provider

National Insurance (single Payer?)

By: Jeffrey Peterson | 13/02/2008 | Insurance
Hillary, Obama, McCain all have plans to diddle with HealthCare, so no matter how you vote, look for these changes.

Comparing Health Insurance Plans From Financial Perspective

By: Jeffrey Peterson | 01/11/2007 | Insurance
How to quickly compare High Deductible and Low Deductible plans from a Cost vs. Benefit Perspective.

The 'secret' to Finding Ghosts

By: Jeffrey Peterson | 31/10/2007 | Art & Entertainment
How we attract Ghosts, Demons, and other interesting phenomena into our lives.

Tonik From Anthem Blue Cross

By: Jeffrey Peterson | 30/10/2007 | Insurance
TONIK from Anthem Blue Cross is a new PPO that covers Medical, Dental and Vision in 3 plan options.

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.17, 6, w2)