Insights into Interior Design: Designing in Style. Part V: Modern/Contemporary

Interior design has always been impacted by fashion trends - both historically and in the modern day. In this article series, "Designing in Style," I explore the meaning of style for interior designers. I draw on my experience working alongside many of London's best-known interior design teams. This fifth and final article in my series moves on from countryside styles to modern/contemporary - a major focus of the London Interior Design community today.

Modern or contemporary design is all about simplicity. Interior designers tend to focus on fresh, clean lines, together with simple colours and basic shapes like perfect circles and rectangles. But the question I hear again and again from my interior design students in London is, "How to make a contemporary/modern design interesting and unique?" This can be a real challenge - interior designers always want to give their clients something special, but within the constraints of very simple, almost minimalist, design briefs, this can require some serious creativity!

My recommendation to interior design students is always to use extra imagination in the details. In London, wealthy homeowners tend to be very focused on subtle extras. To add interest to a standard modern/contemporary scheme, the interior designer can consider highlights, trims or accents in the colour scheme. Even if one only has a monochrome palette to work with, perhaps a white piece of furniture would look stunning with a beautiful bespoke black throw. Or maybe a hint of pink can be introduced into a grey tone to create a really "interior designer" look for a room? There are all sorts of possibilities, and in London's most prestigious districts today the most important thing for interior designers to keep in mind is that the label of "modern/contemporary" is just a guideline. If the client has a favourite piece of furniture or artwork that doesn’t quite fit the “modern/contemporary” label, use your interior design creativity to figure out ways to incorporate it into a scheme. You really can’t go wrong if your “modern/contemporary” design is unified and classy - and in London many clients are very sophisticated, with an eye for beauty and detail. If their needs are met, the interior designer has done their job!

Well, that closes out my series on “Insights into Interior Design: Designing in Style.” Thank you so much for reading - I hope I have been able to give you some perspective on the many different styles that are and have been popular with London’s interior design community over the decades.