Real Estate Marketing

Real estate marketing is an ever evolving industry and the latest and greatest addition to the sector is certainly home staging.  Statistically, property staging provides incredible and unrivaled dollar for dollar returns on investment, while also facilitating faster and more profitable sales.  Real estate staging has become an inherent criterion to successfully marketing high end properties for many years, but is now becoming a necessary for virtually all salable properties the world over.

Many people have heard the term “home staging”, but are not sure exactly what it is or how it will help them with their real estate marketing plans.  Staging is defined as preparing a property for sale by increasing its universal appeal to the largest group of prospective buyers.   Staging works by decluttering, depersonalizing, organizing and improving the interior and exterior of the home, apartment or commercial space.  Additionally, staging helps a buyer see themselves living in the property by removing the current owner’s style footprint and optimizing the look, feel and flow of the useable space.

There are many reasons to include home staging as part of any real estate marketing plan and the benefits of professional staging have been studied exhaustively, providing solid and dependable evidence to support its application for almost any home.  First off is the little known fact that home staging costs are tax deductible in the United States.  This is a huge benefit, since it makes property staging a no risk investment.  All the money you put in will come right back, regardless of the sale results.

The next major boon of property staging is detailed in the sales statistics of staged homes.  The average staged home sells for up to 17% more money than a comparable unstaged house.  Adding fuel to the fire is the statistic which demonstrates that staged homes sell 2 to 2.5 times faster than comparable unstaged homes.   Basically, home staging fulfills it main objective of providing a faster and more profitable sale for a completely tax deductible investment.  This is one of the many factors which make staging the very best form of real estate marketing available!

There are other benefits of home staging which also provide property owners with an edge in any type of real estate market.  Staging makes incredible sweeping changes to the aesthetics of a home, without requiring expensive renovations or even construction permits.  Staging will provide a visual advantage over competitive properties and help the home to stand out in the minds of potential buyers.  Any real estate agent will tell you that memorability is crucial for a successful sale, since many buyers will view 5 to 15 properties at a time and might have a difficult time recalling one from the next at the end of the day.

Best of all, property staging works incredibly well with established forms of real estate marketing.  In fact, staging helps to improve the performance of print ads, MLS listings, virtual tours and other forms of marketing, since staging alone improves the visual presentation of the property, thereby making all pictorial representations more appealing to potential buyers.  Basically, it is wise to stage the home first, before even placing it on the market for sale.  This way, all subsequent marketing tactics will reap the benefits of the staged design.

All things considered, there are many, many reasons to stage a home prior to sale.  There are really no reasons not to stage.  This being said, it will be my pleasure to provide you with all the home staging information you will ever need on my website.  Please join me, as the site is completely free and I even offer a complimentary question and answer service to help you make your real estate marketing project a huge success!