Cindy King
Cross-Cultural Marketer & International Sales Specialist
Over 25 years field experience in aligning cultural offers for international sales.
International content strategy
Custom publishing in English to build international markets B2B international lead generation
40km south of Paris, France - GMT+1
Cell: +33 6 98 91 86 11
Follow me on Twitter
Get International Clients
The localization of your website is a critical factor in bringing your online business global.
What is localization?
Website localization involves the complete cultural translation of your website, and its registration in all of the appropriate local directories. It means making your website so it will get the results you want from a market that is culturally different from yours.
Many companies choose to use a progressive approach to website localization. In part due to translation times, the cost of translations, and the need to start international marketing strategies.
Why Localize My Website?
For a culturally localized website to communicate well you will need a certain depth of content.
Translation can be costly and time consuming so some companies often prefer to take this transition slowly, others race in using online translation tools assuming a poorer quality website is better than no website.
Translating slowly, carefully and correctly will often result in a website that feels like a brochure and does not give the user a good experience.
Rapid fire online translation may result in a page that is hard to read. Most people have faced a poorly translated set on instructions that came with a toy or something that they had to put together. An online translation may give a website this type look and feel.
Not too intriguing an idea, is it?Webite Transition
If you give some thought to this transition process, the website can be transparent about what the extent of translations. This gives the user control over his experience with your website. Online communication will continue.
Not all websites are located in the same country. Not one search engine alone references every single website in the world in all languages. Not even Google. Google is not the number one ranking search engine in every language, in every country.
A user in a foreign country will probably use his local search engine, in his own language, when looking up information on the web. You can create a local website... locally. Or you can register your website in the appropriate local directories in the local language.
If you cannot be found, your translation costs are worthless.
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.
Join us on the International Sales Road Map.
Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business.
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