Cindy King
Cross-Cultural Marketer & International Sales Specialist
Over 25 years field experience in aligning cultural offers for international sales.
International content strategy
Custom publishing in English to build international markets B2B international lead generation
40km south of Paris, France - GMT+1
Cell: +33 6 98 91 86 11
Follow me on Twitter
Get International Clients
In Russia, Google holds a distant third place in the search engine domain.
Yandex is the country's leading search engine and Rambler is second. Google only has 17% of the market share in Russia. Google is behind the two Russian Language sites that control nearly 75% of that market.
All told there are about 290 million Russian speakers worldwide in Russia and the former soviet satellite nations.
First Step - Russian Content Page
Submitting your website to the Russian search engines requires that your website have at least one page in Russian. The best way to do this is to create a new page or blog post that is a translation of your product descriptions or of the services that you offer.
How do you do this?
Go to the Google English to Russian translation page. You can find this page by replacing the 'www' with 'translate' in the Google web URL address on the top of your screen. Select English to Russian, paste in your text and hit enter.
The text is instantly translated and you have a Russian document to work with.
Like all web pages you must format the document with headings, include keywords and be sure to put emphasis on the important words.
All these translations can be done with the Google translation tool and creating a page is only a little more difficult in Russian than in English.
Second Step - Submissions To Russian Search Engines.
Once your Russian page has been created and is live on your website you are ready to submit your website to the two leading Russian search engines.
How To Submit Your Website To Yandex
To submit your Russian language page to the Yandex Webmaster Tool:
Go to webmaster.yandex.ru and paste in your URL on the line marked (URL) and enter the "captcha" code to prove you are a human.
Use the Google Russian to English translation page if you receive any message in Russian.
If you experience several error messages do not give up. Methodically work through the messages using the translation tool back and forth and you will get your web page registered on Yandex.
Submitting your website to Yandex like this takes well under 5 minutes.
Submitting your Website to Rambler
Rambler is the second most popular Russian search engine.
It will take a little bit more effort than the Yandex submission, but not speaking any Russian and relying exclusively on the online translation tools from Google, this can be completed in less than 10 minutes.
Following the detailed instructions outlined on my website, you will be able to register your website there in two minutes. Instructions can not be posted in some forums because the Cyrillic character set can not be read.
Each line of the registration page has been translated by Google and included below.
All you have to do is to identify the same field and enter in your appropriate data.
Remember this will be like the Yandex submission, Rambler requires you to submit one Russian language web page. You will need to link the Russian Translation web page you translated in the First Step.
Keep in mind that no translation tool is perfect, but these translations will get you through the process.
Now your website can be visible in Russia! Isn't Russian an easy language to work with?
You have just opened your website up to a potential audience of 290 million Russian speakers.
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