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Cobra Group, the direct marketing company, is creating records in the Insurance sector as well as in the charity division. Cobra attains its targets through well-managed training schedules delivered to its sales personnel and through frequent meetings oraganised for the administrators.
In the Insurance sector the sales professionals are setting records sales by signing up 4,000 new customers every week in UK alone and similar proportions in other countries all over the world. The various sales promotion strategies used by sales personnel are delivering results. They conduct promotional activities in retail stores, high-traffic areas and also in venues of sponsored and general events. The sales personnels are trained, motivated and appreciated for their excellent performance.
In the Charity division of Cobra, the direct marketing techinque is thriving all over the globe, especially in UK. The statistics brought out by the Public Fundraising Regulatory Association (PFRA) states that the total number of donors in UK as a whole have taken a leap ahead by 16%. The exact number of sign-ups in charity through the direct marketing techniques was 680,000 donors in 2008/09 and Cobra's contribution to that number is a whopping 54% of this. Cobra had invested in door-to-door fundraising after learning the fact that traditional methods such as direct mail were found to be less cost-effective.
The Cobra Group takes this leap after careful preparation and planning. The company first studies the market scenario and sets attainable targets and conveys the information to its sales force. These targets are set with mutual understanding and after proper training has been imparted to the sales personnel. Then they are on field doing sales and promotions in a creative manner. The sales professionals approach the customers with the right attitude and a pleasing demeanour and maintain customer relations most effectively.
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