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The marketing secret on Youtube
One index show that there are 77 percent of Americans watching Youtoube online. Actually the thing changed our attitude towards the net and the value of the video. Think again, there are full of value around us, the only problem is we can not find the kind of value exactly.
For golfers, maybe we are getting into an elegant movement, but we still fall in love with the kind of common stuff, Youtube, or more exactly, the stage to show ourselves. To make no mistake, (golf )is the kind of game to show the golfer’s style. From wearing to clubs, from (TaylorMade )to (Callaway), and every detail is used for personality showing. So do the reason why so may users have their video on the net, on Youtube.
From a consumer perspective, online video is the fastest-growing medium in history, having gone from zero to mass market globally in three short years. Video attracts the attention of millions, and it's essential that brands and agencies handle it correctly. The reason for the video’s attraction is owing to the all-including form. You golfer can find the latest( Tour Championship), teaching video, or even funny golf playing on the net. That tells why. So many golf manufacturers also took the chance to compete for the market.
As media consumption transitions from passive to active, Internet video combines the storytelling capacity of traditional television with the interactive participation of online social media. Today, forward-thinking brands have begun to embrace online video as a cost-effective medium for reaching and engaging with their target consumers. Nike has its new equipment on the net; (TaylorMade R9 )also can be found on the Net video as well, not to mention (Callaway clubs).
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