What Organic Traffic is and How it Effects Marketing Costs in the Short and Long Term

When you visit any website that buy and sell websites, you quickly learn that any website with organic traffic is valuable, and they sell for more money than sites that have no organic traffic. So what exactly is organic traffic and how does it impact your long and short term marketing costs?

What is organic traffic.

Organic traffic is usually used interchangeably with the phrase "search engine traffic". You get organic traffic when your site starts to rank well in the search engines. After putting in effort in SEO (Search Engine Optimization), your sites will rank well in the search engines, and you will receive a steady stream of traffic every day without having to pay a single cent.

The problem is, it takes time and effort to get your sites to rank well. First, you have to ensure that your site is optimized for the search engines. Secondly, you will have to embark on a link building campaign to get as many inbound links as you can. The more backlinks you get, the better your site will rank. Backlinks come from external site. So it's a little bit tricky, since you don't have control over these sites. The challenge you always face is, how do you get other websites to link to you?

There are many ways you can build links. You can get links from article submissions, web directory submissions, or from posting in forums and blogs. However, all links require effort. The more time and effort you put into link building, the more rewards you will reap. You can outsource all your link building activities if you like. That will probably cost you some money upfront. However, once your site gets to rank well in the search engines, you will get lots of traffic without having to spend additional money.

Short term and long term impact on your marketing costs.

Obviously, in the beginning, you may need to spend some money to get the ball rolling. Nothing ever happens without traffic on the Internet. This is especially true for websites that are new. The search engines still don't know your site exist, so they can't possibly bring you any traffic. It takes time for the search engines to crawl and index your pages. And if, you do your link building consistently, you may just rank well quick enough to see results in a month or two.

If your sites do manage to rank well, the rewards can be tremendously. Imagine having thousands of visitors actively searching for what you have to sell. These are all active prospects, and there is a very high chance that they will buy something from you if you offer them what they are looking for. And since you get consistent traffic from the search engines, you can try converting these prospects into paying customers day in and out.

It may be an uphill climb in the beginning but in the long term, organic traffic can help save you thousands of marketing dollars.