Article Writing can get you Free Advertising - If You Know How

Article writing can get you free advertising, but your articles have to be written properly. If you don't believe, me take a look at the first page on Google for your keyword: you are likely to see at least one article there.

First, you must write an article of at least 500 words on the topic of your niche that you want to stress. Then you must submit the article to as many article directories as possible. Every article directory allows you to add an 'Author's Resource': a section after your article where you can advertise yourself and your website, and also offer a link to any page on your site that you feel appropriate to the article. In fact, you will generally be allowed a minimum of two: free advertising doubled in effect!

To achieve what you want to achieve, you must write a professional looking article, and at the very least:

a) Your title must attract the readers, and must persuade them to continue to read. b) Your article has to be well written and demonstrate a good knowledge of your subject. c) You must use your 'Author's Resource' to compel readers to click on your link for more information from you. d) The web page you send them to must be relevant to your article.

What does this achieve?

1. Those using article directories for information (and many do)will read your article, and if it is written well enough, will be liable to click on your link and get to your page. That has to be regarded as free advertising, since you are paying nothing.

2. Webmasters seeking content for their websites will copy your articles to their sites. They must also include your Resource. Hence, you get free advertising on someone else's website for your keyword. not just that, but the web page containing your article will relate to your niche and hence your service or product.

3. You will receive backlinks from each page directory on which your article has been published, and in addition to that, from each website that uses it. That will improve the Google PageRank figure for your web page, and also your search engine listings.

4. You article can be listed on Google, because each directory publishes your articles on its own webpage. Hence, it is able to be listed by Google just as any other web page can be. That depends on how well you have optimized it for the search engines, which is one of the most important aspects of article writing.

There are many steps that can be taken to maximize your article listing, although these are beyond the scope of this article and cover concepts such as Latent Semantic Analysis.

However, if you use these, then you will have a fantastic opportunity of getting on Page #1 of Google for your keywords. Page #1 without any need for a new web page - in fact without any need for any website. Free advertising can be generated from article writing for any form of business, online or offline.