Business Logos: Creating a Distinctive Brand Image

Business logos are increasingly being used by companies, both large and small, to highlight their brand image and make a lasting impression. Apart from being attractive, business logos need to be distinctive and related to a company’s business and culture. Good logos are ones that are excellent memory triggers and help a viewer recognize the company it represents. Such logos tend to become famous. Some examples of famous business logos are that of Apple Inc, BMW, IBM, Yahoo, Nike and Pepsi.

Why Business Logos?

Business logos are the first step in building a company’s professional image and are widely used as a promotional tool. A business logo acts a signature for a company and is used on all stationery, formal communication and promotional material to present a consistent image.

What Makes a Business Logo Famous?

Good business logos are true representatives of a company’s business. In most cases, the business logos that are simple and not very complicated are the ones that prove to be excellent memory triggers. Here are some basic requirements that can make a business logo famous:

• The design should be simple and not confusing




• The logo should be attractive enough to leave an impression




• It should be designed in adherence with the designing principles of color, consistency and clarity.




• It should be equally effective in both the color and the black and white modes.




• A business logo should be a good representative of a company’s image and strengths.




• It should remain attractive when reproduced on different objects.




• It should not be similar to an existing logo, especially of a similar business




• It should be designed keeping in mind the future plans of the business

How Does One Create a Good Business Logo?

Business logos are a lifetime investment and become increasingly important with the growth and expansion of a business. Since it is very difficult and expensive to modify or change the business logo, it is advisable to be careful the first time the logo is created. A company can get a good business logo designed by an established graphic designing firm.

A company can choose from an illustrative logo (which includes an illustrative representation of one’s business) or an iconic/graphic type logo (which includes a graphic representation of one’s business) or a font based logo. A business also needs to decide on the fonts and colors to be used, as well as the size of the logo. All these decisions can be taken in coordination with an expert logo designing firm.

Pixellogo Creative Designs has an expert team of creative designers with wide experience in developing innovative and attractive business logos for a large number of companies.