Content Syndication and Social Media are Powerful Marketing Tools

<h1>Content Syndication and Social Media are Powerful Marketing Tools</h1>Author: <a title="Jayden Adams" href="http://www.articlesbase.com/authors/jayden-adams/17552.htm">Jayden Adams</a> Content syndication and distribution online is getting a shot in the arm from RSS feeds and social bookmarking. According to the Pew Internet and American Life Project 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.

Syndication, enabled by RSS, is the process of making your online content available for republication by other websites and actively distributing that content to any website of relevance for your business. It makes your content more visible online, and at the same time helps you conduct your business intelligence activities to quickly adapt to new market situations.

"Online visibility and online traffic are, quite naturally, of paramount importance to everyone and anyone marketing or conducting business online, period. While RSS may not be the key tool to improve your online visibility and traffic, its importance in helping you do this cannot be disputed," says Rok Hrastnik author of Unleash the Marketing Power of RSS.

Heidi Cohen, who teaches in New York University's Masters Program in Direct and Interactive Marketing, says in her Click Z column that what makes social bookmarking important to marketers is that it's another cost-effective way to augment search marketing efforts, distribute content, and aid branding.

Savvy marketers who want to take advantage of this new trend are often held back by the technical nature of social bookmarks. If you are a big corporation with a highly trained IT department, it should be no problem. But what if you are a small to medium business? Can you still apply these new social media tools to your web content?

Luckily the explosion of consumer generated media has brought with it a slew of easy to use tools that make it really simple to add content yourself and encourage your readers to add and share content too.

Some of these tools, like RSS feeds and blog platforms, have the social bookmarkiong links built in. But as Cohen points out, in her article, bookmarking is not just for bloggers. You should also add the bookmarking links to your press releases and other good web content, such as articles and destination information or product specials and updates.

One way to make the most of all these social media tools is to find a system like PRESSfeed that allows you to: add the content to your site, syndicate it in an RSS feed, tag it for Technorati, create a tag cloud, offer social bookmarking links so that your readers can tag and share the content.

And it's all as simple as working in Word.

Remember that the success of social bookmarking depends on the quality of your content. People won't use save and share boring content. It has to be well researched and well-written. And it has to meet the needs of your audience and be something of value they want to pass along to a friend.

About the Author: Sally Falkow is the co-developer of <a href="”<a target="_blank" href="http://www.press-feed.com”">PRESSfeed">http://www.press-feed.com”">PRESSfeed</a></a>, a social media and <a href="”<a target="_blank" href="http://www.press-feed.com/howitworks/syndicatecontent.php”">content">http://www.press-feed.com/howitworks/syndicatecontent.php”">content</a> syndication</a> tool that improves search visibility. By adding optimized content to your site, syndicate it in an RSS Feed and add social media bookmarks so that readers can share the content. PRESSfeed makes it easy to reach the “Net Generation.” Article Submission by Jayden Adams - Studio98.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/internet-articles/content-syndication-and-social-media-are-powerful-marketing-tools-194172.html" title="Content Syndication and Social Media are Powerful Marketing Tools">Content Syndication and Social Media are Powerful Marketing Tools</a>

Content syndication and distribution online is getting a shot in the arm from RSS feeds and social bookmarking. According to the Pew Internet and American Life Project 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.
Syndication, enabled by RSS, is the process of making your online content available for republication by other websites and actively distributing that content to any website of relevance for your business. It makes your content more visible online, and at the same time helps you conduct your business intelligence activities to quickly adapt to new market situations.
"Online visibility and online traffic are, quite naturally, of paramount importance to everyone and anyone marketing or conducting business online, period. While RSS may not be the key tool to improve your online visibility and traffic, its importance in helping you do this cannot be disputed," says Rok Hrastnik author of Unleash the Marketing Power of RSS.
Heidi Cohen, who teaches in New York University's Masters Program in Direct and Interactive Marketing, says in her Click Z column that what makes social bookmarking important to marketers is that it's another cost-effective way to augment search marketing efforts, distribute content, and aid branding.
Savvy marketers who want to take advantage of this new trend are often held back by the technical nature of social bookmarks. If you are a big corporation with a highly trained IT department, it should be no problem. But what if you are a small to medium business? Can you still apply these new social media tools to your web content?
Luckily the explosion of consumer generated media has brought with it a slew of easy to use tools that make it really simple to add content yourself and encourage your readers to add and share content too.
Some of these tools, like RSS feeds and blog platforms, have the social bookmarkiong links built in. But as Cohen points out, in her article, bookmarking is not just for bloggers. You should also add the bookmarking links to your press releases and other good web content, such as articles and destination information or product specials and updates.
One way to make the most of all these social media tools is to find a system like PRESSfeed that allows you to: add the content to your site, syndicate it in an RSS feed, tag it for Technorati, create a tag cloud, offer social bookmarking links so that your readers can tag and share the content.
And it's all as simple as working in Word.
Remember that the success of social bookmarking depends on the quality of your content. People won't use save and share boring content. It has to be well researched and well-written. And it has to meet the needs of your audience and be something of value they want to pass along to a friend.

Sally Falkow is the co-developer of PRESSfeed">http://www.press-feed.com”">PRESSfeed, a social media and content">http://www.press-feed.com/howitworks/syndicatecontent.php”">content syndication tool that improves search visibility. By adding optimized content to your site, syndicate it in an RSS Feed and add social media bookmarks so that readers can share the content. PRESSfeed makes it easy to reach the “Net Generation.” Article Submission by Jayden Adams - Studio98.

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/internet-articles/content-syndication-and-social-media-are-powerful-marketing-tools-194172.html

Article Tags: enter 3 or 4 keywords to include in the keywords field of the article…

Related Videos
Related Articles
Ask / Related Q&A

Play

Guidelines for Organizing Your Content

Play

Methods of Organizing Your Persuasive Content

Play

How to create a Free Library of Online Books and Articles

Play

Online Content Freshness - SharkMediaDesign.com

Play

What is Associated Content?

Latest Internet Articles
More from Jayden Adams

How to Make a New Site a Search Engine Magnet

By: Jeffrey J Smith | 11/12/2009
Paid advertising is great, but there's one problem with it: it's paid! There are many techniques and methods of getting a lot of free organic search engine traffic to your new site. In this article I cover a few of the most important methods. First of all, creating a site from...

Virtual Real Estate Investing and Wholesaling Marketing Tips

By: Duncan Wierman | 11/12/2009
This articles discusses real estate lead generation, and various marketing tactics for obtaining more business

Alter Business Communication Process by Identifying the Proper SMS Provider

By: Mainhoonseo | 11/12/2009
Leading telecommunication associated software manufacturing companies now offering software for sending sms from pc. With a little self research anyone can get clear idea regarding these companies. The products are on offer and after online payment through secured online payment option anyone can start using the online sms sending tools. The reputed companies that have proven online sms delivery related products offer trial version of the bulk sms sending software.

Tips to Build Your Home Based Internet Business and Stay Motivated during Busy Times

By: Michelle Jayes | 11/12/2009
It is a fact of life that many internet home business owners also have full or part time day jobs, and find it very difficult at times to stay motivated and keep their online businesses growing towards success. It is possible to have a day job and build a successful business and spend time with the family and in this article we will talk about ways that this can be achieved.

FarmVille Secrets: Great Manual

By: Ted Baker | 11/12/2009
Farmville is an extremely fun, and mildly addicting, game that Facebook members can play. The game gives users a chance to build their own farms from the ground up. Users can create out buildings, raise animals, and grow a variety of crops.

Revolution in Information Delivery Across US with the Use of SMS Gateway

By: Mainhoonseo | 11/12/2009
Sending sms was indeed a costly venture and different companies hesitated to communicate directly to the consumers. But gone are the days and at present the bulk sms software providers have come up with cheap and lucrative options. This has stirred the rise of business text messaging and businesses from all verticals have introduced the use of text messaging.

New Business from Home- This Is Great

By: Suzanne E Morrison | 11/12/2009
When many people choose to start a new business from home money normally the reason why. This is especially true in today's down economy. Let's talk for a minute however about other things that can be very exciting about running a business of your own from home.

Give It Away For Free And Get Paid For It Later

By: Anna Lee | 10/12/2009
Do you know that there is actually an advertising strategy that your target clients love? It’s something that they look forward to. In fact, everybody probably is waiting for you to provide them with one every now and then.

The Future of Search Lies With Content Syndication and RSS

By: Jayden Adams | 06/08/2007 | Internet
In an interview about the future of search and outdated SEO methods, Matt Cutts of Google said it is useless doing traditional SEO on a site unless you also have enough good content and the reputation in your field to be a challenger. Building a reputation by third party endorsement is one of the most basic PR strategies and now it has to be done online. How can this be achieved? Provide content that will encourage relevant and authoritative websites to link to you.

Social Bookmarking Makes Good Marketing Sense

By: Jayden Adams | 06/08/2007 | Internet
Content syndication and distribution online is getting a shot in the arm from social bookmarking. According to the Pew Internet and American Life Project 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.

Enterprise RSS a Focal Point for Employee Information

By: Jayden Adams | 06/08/2007 | Internet
Time Magazine hailed social media is the one thing that most influenced the news and our lives in 2006 and it continues to be a major influence as we hit the halfway mark in 2007. One trend making the cut n 2007 is the adoption of RSS in the enterprise. RSS is poised to become the focal point that employees turn to for information, eclipsing individual aggregators and systems such as portals, intranets, and enterprise applications, says CRM Daily.

Content Syndication and Social Media are Powerful Marketing Tools

By: Jayden Adams | 06/08/2007 | Internet
Content syndication and distribution online is getting a shot in the arm from RSS feeds and social bookmarking. According to the Pew Internet and American Life Project 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.

Rick Pendery - Second Chance Program Raising Self-respect in New Mexico Inmates

By: Jayden Adams | 26/07/2007 | Self Improvement
A unique social rehabilitation model is now in place in the criminal justice system of New Mexico. The program not only offers drug rehabilitation, but also engenders self-respect in the incarcerated as a way to help reduce criminal tendencies. The program is overseen by Rick Pendery, the national executive director of the Second Chance Centers, and Joy Westrum, the president of the Second Chance Program.

Rick Pendery - New Drug Rehab Model Used in Second Chance Program in Albuquerque

By: Jayden Adams | 26/07/2007 | Self Improvement
A new drug rehabilitation program that uses long-term nutritional and sauna-based detoxification – with no alternative drugs – is achieving high success statistics in a prison setting. Run by Rick Pendery, the national executive director of the Second Chance Centers, and Joy Westrum, the president of the Second Chance Program, the program has been running for several months in a secure setting in Albuquerque, NM.

Substance Abuse Expert is Co-chair of Crime, Justice, Terrorism, & Substance Abuse Policy Committee in Group for Women Legislators

By: Jayden Adams | 11/07/2007 | Self Improvement
Asked to support and assist these legislators, Rick Pendery brings his 30 years of expertise to the group, aiding with programs and activities that make a difference in legislation.

Front Sight: Simple, Accurate Training

By: Jayden Adams | 11/07/2007 | Art & Entertainment
Front Sight Firearms Training Facility: the finest in the nation. People from all over the globe agree: Front Sight is the best of the best. If any novice is looking for data on firearms, any intermediate user is looking for further training or any established firearms user is looking for mastery, Front Sight is the place to go. Its training is simple, its instructors are able, and its goal is simple: to aid, train and empower citizens.