 |
Create a Coaching Program for Your Multiple Steams of Income Funnel
Author: Donna Gunter  | Posted: 07-05-2008 | Comments: 0 | Views: 3 | Rating: (136)  (?) 
 Copyright (c) 2008 OnlineBizU.com
Whether you're a chiropractor, an exterminator, a carpet cleaner, or a professional organizer, you've amassed a great deal of information in your field or industry. You have two primary targets to whom you can market this information:
--to your client base in the form of in-depth or additional training or information about your topic area (a 3-hour health-oriented program for chiropractic clients, a 2-hour "ABC's of Organization" seminar for professional organizing clients, etc.), or
--to others in your industry who want to have the in-depth knowledge that you have (carpet cleaners want to learn how to clean tile and grout as an additional service offered by their business) or who want to learn your business secrets (7 Steps to Attracting Clients into Your Chiropractic Practice).
A coaching program is perfect for either offering. In a coaching program, your primary goal is to take your clients from where they are to where they want to be. So, if you're a professional organizer, your coaching program, which teaches professional organizers how to fill their practices, could easily target new professional organizers who are currently struggling to find clients. Get the idea here?
I've watched my clients develop coaching programs over the years, and I've discovered that there are 7 elements to creating a successful coaching program. They are:
1. Target Market: Who is your target market for this program? The ability to target a defined group of prospects will make it so much simpler to market your coaching program. Understanding key characteristics of this market, such as knowing in what professional associations they hold memberships, the magazines and newsletters they read, and the discussion groups to which they belong will help you "reach out and touch" this group on a regular basis.
2. Your Niche. I define niche a little differently than others. I use the term niche to refer to the specialization you will use to reach your target market. For example, if you're a residential cleaning company who's had a great deal of success in building your business through referral marketing, then you'll want to create a coaching program that teaches other residential cleaning companies how to build their businesses fast by mastering referral marketing techniques.
3. Core Message. What is it that you do better than anyone else in the world? Where have you been successful? How can you best convey this information to others? The answers to these questions are your core message. Your core message combines your target market (residential cleaning companies) with your niche (referral marketing) along with the results you'll provide (have a waiting list of customers). So, in this example, the core message for this fictional cleaning company coaching program might be, "Discover how residential cleaning companies create a waiting list of customers through successful referral marketing." Sounds compelling, doesn't it?
4. Your System. Now you need to document your system that helped you get from point A to point B to point C. In a coaching program, people want to buy a series of steps or a system and they want to have some idea of what those steps are or what's in the system. That doesn't mean that you have to give away all of your program secrets in your marketing materials, but you do have to disclose enough information so that they can clearly visualize themselves going through that system to reach the level of attainment they desire. If you can give them a realistic number of steps over a period of time, (your 9-step, 90 day process, for example), you'll have a much greater chance of enrolling enthusiastic participants in the program.
5. Coaching Model. How do you want to deliver this program? Will you conduct group coaching sessions of 10 participants per group over a teleconference bridge line? How about an email coaching program in which you send out weekly lessons and offer to meet twice a month with your participants on a teleconference line to answer questions? Will you take only 1:1 coaching clients at a premium price? Or, will you do all three? There are a myriad of ways to deliver a coaching program. You need to discover the one that's the best fit for your style and will be most appealing to your target market.
6. Signature Coaching Program. Your signature coaching program is the one that emerges from combining your system with a particular coaching model. In the fictitious cleaning company coaching program I've been using, the signature coaching program might be, "Get More Clients Through Referral Marketing Coaching Program: 90 Days to Creating a Waiting List for Your Residential Cleaning Company." In the marketing materials for your program, you would further explain your 9-step process that is delivered in 3 group coaching calls per month via a bridgeline over the next 90 days.
7. Your Marketing Funnel. Once you've created your program, now you need to determine how it fits into the market funnel for this segment of your business, what your longer-term plans are for attracting participants into the program, and then selling them an advanced version when they complete your initial program. For example, for the cleaning company coaching program, you might get participants into the marketing funnel with a low-cost ebook or ecourse, with the upsell being the 90-day coaching program. Once they've completed that coaching program, then you offer to work with a limited number in a 1:1 setting at a premium price, or offer an advanced version of the program, which would take them to the next level. Or, perhaps you turn the 90-day program into a home study audio course and you offer a live version of the program only occasionally. You don't have to have all of these pieces mapped out to get started, but it's helpful to have a plan in place to help you market this program.
Adding a coaching program to your mix is yet another way to create multiple streams of income for your business. If you have found success in implementing a particular system, more than likely there's an audience willing and eager to pay you for your learning and experience.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/internet-articles/create-a-coaching-program-for-your-multiple-steams-of-income-funnel-406828.html
About the Author:Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com. Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com.
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Related Articles
Storytelling: a Powerful Marketing Strategy for Your Online Business
By: Donna Gunter | 21/03/2008 | Internet
Before the advent of pencil and paper and writing, ancient peoples depended solely upon storytelling to pass along the history of their families and tribes from one generation to the next. You can create the same kind of connection to your customer base by telling your story or the story of a successful client. Stories help people create visual images of what you're trying to get across.
Ezine Advertising: 10 Steps to Writing Powerful Ezine Ads to Grow Your List
By: Donna Gunter | 28/03/2008 | Internet
Advertising in email newsletters with ads is one of the greatest adverting bargains available today. It can be a very effective strategy to help you grow your mailing list and drive traffic to your website. There are thousands of ezine publishers eagerly standing by to take your money for a classified ad in their publication.
Top Five Ways Your Virtual Assistant Can Help You Make More Money, Today!
By: Donna Gunter | 10/04/2008 | Internet
The best decision you can make as an online business owner is to delegate those tasks which really don't require your time and attention. A simple way to do that is by hiring a virtual assistant. Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting and you wonder how you'll pay for it.
7 Steps to Creating a Podcast From an Article
By: Donna Gunter | 17/04/2008 | Internet
Instead of reinventing the wheel by creating new content for a new marketing medium, the podcast, simply repurpose the material you've already created. While podcasting has always intrigued me, I never wanted to take the time to create additional content for an audience who prefers to listen to their information rather than read it.
Ezine Marketing: 5 Ways to Skyrocket Your Ezine Open Rate
By: Donna Gunter | 25/04/2008 | Internet
If you're using your ezine as your "stay in touch" device for your email list as the way your prospects get to like, know and trust you so that you'll be the top of mind person they contact when they are ready to fix the problem that ails them, then you want to ensure that as many of them as possible open your ezine when it arrives.
Client Attraction: 6 Questions to Ask to Discover Your Brilliance
By: Donna Gunter | 01/05/2008 | Internet
Sometimes it pays to be a "jill of all trades" when you're a service business owner, but ultimately you probably discover that there are some things you like to do for clients better than others. Figuring out what you truly love to do in your work with your clients is key to your success -- and theirs.
5 Secrets to Selling More Teleclasses With Transcripts
By: Donna Gunter | 17/05/2008 | Internet
While iPods and other mp3 players have taken the world by storm, many people still learn best visually. This means they would much rather read something than listen to it. The Internet now offers tons of learning by audio, with mp3 files of podcasts, teleclasses and webinars being the most popular. If you offer teleclasses or webinars as a part of your business model, here are 5 reasons you should offer transcripts with your teleclasses.
Website Marketing: Dramatically Increase Your Conversions With a Clear Call to Action
By: Donna Gunter | 23/05/2008 | Internet
The design of many websites leaves the visitor at a loss about what to do next. Some sites make no request at all, while others try and send the visitor in too many directions at once. How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
How to dream
By: patty | 08-06-2008
How can you make yourself dream again about what you want life to be when all you can see is the picture of defeat -- and the fear of disappointment due to what you have been a part of in the past??
How do you know if a business coach is certified ...
By: Kibbutz | 08-04-2008
How do you know if a business coach is certified? Is there a governing body that exists?
Q&A Powered by: 
Latest Internet Articles
Do You Want to Optimize Your Own Web Site?
By: Jennifer Horowitz | 25/07/2008
Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and she assigns you gold stars for each of the things you do well.
Multi-level Marketing and Potential Income Stream
By: Dock J Murphy | 25/07/2008
MLM is the kind of business that works best for self-starters and those with dedication and initiative. Traditionally good employees might not make the best MLM team members as they might not have the go-to to get the job done without prodding.
Three Steps for a Successful Business Making Money Online
By: Stephen Meyer | 25/07/2008
Many people search for a work at home opportunity because they want a business making money online. With finances up in the air and an unstable economy making money from home seems to be the key. The good news is there are many ways you can have a business at home and make money online. This article will discuss three steps to making money from home in affiliate marketing.
How to Start a Website
By: Paul Guzman | 25/07/2008
How do you start a successful website.
Here is the information you need to get started on making your own professional or hobby website.
1. You need a Domain Name: Gotta have a domain name like...whatismywebsiteabout.com
If you know about real estate in New York City...Maybe "newyork-city-realestate.com."
It's easy and only cost about 10...
How Much Traffic Do You Need to Make Money With Your Online Home Business?
By: Matt Helphrey | 25/07/2008
How much money you make online relies ultimately on the amount of traffic you get to your site. Just how much traffic are we talking about?
Creating a Profitable Blog Starts With a Good Plan
By: Edward Lomax | 25/07/2008
If you want to make money from your blog (and who doesn't?) you need to plan for your success. You are not popular enough to write about whatever you like and think people will read your posts. You need a plan.
Is Domain Name Registering Good For Company Branding?
By: Doug Milton | 25/07/2008
Domain registering, when done wisely, can do wonders for company branding. A well-named domain will bring visitors to your site and make selling your products that much easier. There are a few simple rules to follow when registering domain names, though, and they are essential points to remember.
Before you begin...
3 Super Powered Ways to Drive Traffic to Any Website in Any Niche
By: Mal Keenan | 25/07/2008
The top 3 internet marketing strategies to send traffic to any web business. The methods are basic but powerful and can be applied to any niche market...
More from Donna Gunter
Recession Proof Marketing: 7 Ways to Jumpstart Your Internet Marketing That Won't Break the Bank
By: Donna Gunter | 25/07/2008 | Internet
Virtual businesses don't experience same economic highs and lows in the same way as the rest of the country (or the world). However, there is a "recession", or a point in which there's a downturn or a decline of income in every business. If you don't continue to marketing your business, even in times of recession, how will people continue to find out about you?
Elevator Pitch: 7 Steps to a Killer 30-second Commercial That Works Every Time
By: Donna Gunter | 18/07/2008 | Internet
Even though your business may be completely Internet based, there are still numerous times when you need to give your elevator pitch (elevator speech), or your 30-second commercial that explains what you do and how you do it. Having a ready-made elevator pitch at your disposal continues to be an important online marketing tool that you need to continuously sharpen.
Pricing Strategies: How Much Do I Charge for My Service?
By: Donna Gunter | 11/07/2008 | Internet
Determining what to charge your clients is often not as easy as you might think. After you determine your overhead and the rate you need to charge to meet you expenses and make a profit, you may end up with a price that you're not comfortable with charging. Here's how you can overcome your "emotional price point" barrier and run a profitable business.
5 Critical Questions to Ask Before You Hire a Web Designer
By: Donna Gunter | 03/07/2008 | Internet
The creation of your online presence can be a very expensive failure or a much-heralded success. Before hiring a website designer, make sure s/he answers these 5 critical questions to your satisfaction, and you'll be on the path to a profitable relationship with a talented professional who can help your online business grow.
Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results
By: Donna Gunter | 30/06/2008 | Internet
Keeping up with ongoing marketing tasks can be overwhelming. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up.
10 New Rules to Get a Flood of Traffic From Online Publicity
By: Donna Gunter | 19/06/2008 | Internet
In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses because many of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no longer apply in today's Internet marketing age.
7 Reasons Blogsites Attract More Visitors and Help You Get More Clients Online
By: Donna Gunter | 13/06/2008 | Internet
More and more online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a traditional website.
How Perfectionism Kills the Online Entrepreneur
By: Donna Gunter | 05/06/2008 | Internet
How many times have you failed to take action on releasing a new product or service because it wasn't perfect? Probably more times than you care to admit. The need for perfection is simply another excuse to procrastinate and take no action. Inaction is safe because you're not putting yourself out there to the world to face possible criticism.
|
|
Internet 
