Creating a Home Business Selling Items on Online Auction Sites

Hello my name is Jerry Whitney and along with my wife India, we are the founders of www.efleaa.com. This site began out of a necessity to get away from the never ending changes at ebay we were experiencing as a seller and buyer.
We had dreamed of a site to where there were no listing fees, and low final value fees, after paying ebay huge amounts of our hard earned money every month.
A site to where you could interact with sellers and buyers live and not have to play email tag with them.
Yes, a site to where we were as important as the huge power seller was in the eyes of the site owner.
A site to where we could list our items like we wanted and not be dictated to, like the items were not ours but the site owner's property, but most of all a site to where we could once again feel the simplicity and fun of online selling and buying.
So, we set out on a course to find such a site and after much searching we realized that most ebay alternative sites are really out just to build up a big base and have the glory of owning a famous site, and really how can you run an online auction site with out being a part of one such site as ebay and know what both sellers and buyers would like to see on a site.
That leads us to the founding of efleaa.com last summer, boy we wish we could have just found the site we were looking for instead of beginning our own.
I found that the first auction software was a total waste of money, along with the ones that first hosted my site.
So, after finding the right host and right software, we went forward with our dream efleaa.com, the name comes from flea markets that we have used in the past, we loved the face to face bartering in the booths, hence the name efleaa( eflea was already taken) and that's why we call our stores booths and have a barter box (chat box) on every items listing page for buyers and seller to interact in real time with each other if they choose to do so, they will just click on the online link and away they go,,bartering asking questions and having fun.
That gets me to the next subject of having to do for myself what we could not afford to have others to do for us, we have spent many a day and night tinkering with the theme and ideas we want to implement on efleaa, we have had headaches and heartaches, but our dream is coming to life, but wait a minute now we have to promote the site and optimize it, wow Google where are you when we need you?
So, you ask why is our site different than all the other upstart auction sites, well let me think, no I don't need to think and answer that question. We are efleaa, we are both buyers and sellers, we are the ones who have bought and loved the experience, we are the ones who have bought and been beat like a drum, we are the seller who got a raw deal from a dead beat buyer,we are the sellers who watched our items jump from a dollar to 300 dollars in the last seconds of an auction, we are the ones who have not been listened to by a site owner, we are the ones who wanted to ask a seller a question but the item had already sold before we got an answer,so What We are trying to say is "we are efleaa, we are you".