((c) Copyright 2009 K. Sawa Marketing International. Katrina Sawa is an Award-Winning Author & Speaker who's helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues & their personal life. Get her Free Entrepreneur's Success Kit at http://www.JumpStartYourMarketing.com !
You see them on web pages and promotions for big live workshops, especially in the information marketing industry, all the time.
People offer to give a money-back guarantee either for an unlimited or limited time. Whether you're selling seats to a workshop, a home study kit or a downloadable digital ebook you can give a guarantee to help boost your sales.
Every big marketer I know, especially ones who make the big bucks, all will tell you it's definitely a good idea to offer a 100% guarantee because you'll end up selling more units/seats that way. Some even offer additional bonuses or credits in addition to returning their entire investment!
The increased number of sales or registrants you'll get will far outweigh the cost of whatever small number of returns you'll get. Anyone who's selling anything online typically will tell you this is a proven fact for them.
Now usually when I mention this to clients or maybe newbies in business they tend to cringe because they are so worried about selling anything in the first place, they'd hate to give up any money they did make if someone asked for a refund.
But, from all that you know about the Universe and the Law of Attraction, that isn't a good place to be putting your thoughts right?
Instead you should be focused on how many more sales you'll make due to this type of strategy!
But our mindset around 'money' gets in the way.
How is YOUR mindset around 'money' getting in the way of YOUR ultimate success and BIG MONEY?
Now, these strategies and mindset shifts don't happen overnight, they do take time and effort to come up with the ideas, brainstorm on the processes, put in place the programs, get support to make them happen plus the marketing to get them sold in the first place. Not to mention time to work on your mindset around it all...those shifts happen slowly with practice and guidance, I know because I've been on this journey myself for over 3 years.
But don't get overwhelmed or discouraged, just get started now. If you want that 'magic pill' or 'quick solution' to success -- good luck trying to find it.
What I know about successful people is that they are always working on improving themselves and learning more. They invest in themselves, their businesses and take time to work on this stuff. You can do it at your own pace by yourself or you can hire a coach, plain and simple - you decide....but do something and take some kind of action will ya!?
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