In the development of an ecommerce site it is conceivable that there is a roll out plan for your features and product lines. More than likely your initial foray into ecommerce is a microcosm of where you want to be sometime in the future.
When you are selecting domain names for your site it may make sense to consider the future of your site. Is it conceivable that the site will be spit in the future to concentrate on a specific product line or products that meet a specific need?
If, in the planning stages of your site, you have determined there may be a multiplication of webs sites you may want to purchase a suitable domain name now. The cost for the domain in minimal and may provide the assurance you need the site name will be available for you when you are ready to implement the next phase of your marketing plan.
If you do decide to go with a unique domain name you should consider purchasing the domain name with your actual business name in it.
Most people are so used to the phone book where the business can be located through the use of following the business name alphabetically. Don't be surprised if there are those that simply guess that your domain name is simply the name of the company. For these consumers it can be a little frustrating to open up the browser, type in the name and come up empty.
With brick and mortar stores you try to find the best available property with an address that is familiar to your customers. If the site doesn't work well, most businesses will move to a more visible location. This is the same scenario at work with domain names. A good domain name brings traffic - a bad domain name keeps people away. Work at keeping your domain short, on target and easy to remember.
More than 24 domain extensions are available. Obviously .com and .net are to the two primary extensions, however other extensions were added to provide the opportunity for flexibility in domain name choices.
Once you are ready to launch your new website be sure to distribute a press release both online and in print publications announcing the debut of your site. This is a key in online marketing. You decide what you will sell, you plan your strategy, you implement the design and then you do the hard work of marketing the site through every reputable means possible.
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Frequently Asked Questions
Domain name vs. IP address: why can't I send email to Comcast customers?
By: Jetcity User | 12-06-2008
I am unable to send email to any Comcast customer from my company email. My webhost company has told me that my domain name (i.e. www.abcpi.com; not my real domain name) has been blocked but not the IP address associated with the domain name (i.e. 208.78.242.185). When you lookup the domain name for 208.78.242.185 you find webhost.dynadot.com. Is it possible that Comcast can block the name but not the IP address? In other words can they block abcpi.com but not webhost.dynadot.com even though the IP addresses are the same? Has anyone else had a similar problem and if so, how did you solve it? I'm getting nowhere with Comcast and their online forms. Thanks!
Online shop requirements
By: razk | 10-06-2008
what are the technical requirements of creating an online shop?
Online shop requirements
By: razk | 10-06-2008
what are the technical requirements of opening an online shop?how do i attract surfers to my online shop?
What is topwebarticles? Who owns the name? What ...
By: curious | 03-06-2008
what is topwebarticles? Who owns the name? What type of company is it?
Using custom domain name for a web page
By: Scott the Rocker | 27-05-2008
I would like to build a webpage using my custom AOL domain name. Does AOL offer services in webhosting? if not, can I simply cancel my account and still get the same domain through another company, or do I have to transfer it? Any info on this would be great!
Social Bookmarking Submission Service
By: fantasia236 | 17-05-2008
It is a popular fact that and major search engines like Google, MSN and Yahoo give more weightage to content in a website. Therefore it is likely that the more places you have for your content the greater traffic you are can generate. Hence submitting your site manually into social bookmarking sites like blogthis , Digg, orkut and others will not just generate a greater volume of direct traffic but will also help increase the SERP (Search Engine Results Page) of your website.
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