Driving Memberships To Make You Money

Author: Chang Wee Teo | Posted: 13-01-2008 | Comments: 0 | Views: 5 |

Membership web sites are great ways to make residual income. Selling information via password protected web sites is a big business, and it has a low barrier to entry, and minimal operating costs. Unfortunately, you aren't the first, or even the thousandth person to realize this. What do you do?

While it's a hot business model, not every membership site will pull people in, and even the ones that do, some don't make a lot of money. There have been far more failures than success stories with membership sites, though part of that is simply keeping track of expectations. The single most common site crippling and business killing factor though, will surprise you. It's something so elementary that you'll smack your forehead and wonder why people make this mistake, repeatedly.

It's failing to do the market research to ensure profitability.

It's not rocket science. You need to sell what people are already inclined to buy. Don't reinvent the wheel. Don't do this for art's sake - it's commerce.

Identify your target market. Sell them what they're already buying (and thus, already want). Listen to what else they want and expend your range of products and services to meet their demand.

Admittedly, this was an amazing sea change in product launches back in the 1970s, but it's going on 40 years since the concept of market research to tune a product launch hit big business and trickled down to ubiquity. And yet, time and time again, internet squeeze sites keep selling what the owner thinks will sell, not what the market has told him will sell.

The usual excuse is "Well, what am I offering that they can't get elsewhere, buying those products individually?"

Knowing what people are already buying, you have the MUCH easier task of packaging those information products and bundling them together into one location; your time spent packaging and sorting is worth their money. Your willingness to be "eyes ahead" to look for new products in that niche is time they don't have to spend, and in this day and age, time is more precious than money. This applies if you're selling informational goods, physical goods, subscriptions to newsletters, or services. You have to package what people want so they'll buy them from you, not your competitors, and all you have to do is convince them that you add enough value by saving their time to be worth your monthly membership fee.

Now, differentiation from the competition does take work; look into alternate formats like audio, video and ebooks. Give your consumers choices about how they get their information and how they use it. Offering audio and video formats pays for itself rapidly in increased memberships.

Next, keep it fresh. Always be on the lookout for something new, something fresh. Focus on giving new, enticing offers to keep those membership fees coming in. And don't get complacent. We've seen well done membership sites; ones with good site design, great keyword placements, loaded with products people wanted to buy, easy to use, and customers signing up in droves...and all worthless three months later, because the site owner didn't capitalize on the momentum, and run to keep ahead of his customers.

Your typical customer will buy things every four to six weeks; make sure you have something new for them to buy every two weeks or so. Basic rule of shopkeeping; always turn the products on the shelves, or in your case, the product on the web site.

Lastly, solicit feedback from your customers. Work with them. Listen to what they have to say, and adjust course based on it. It's their money, they're just telling you why they want to give it to you. Do this every week or every month, and your paychecks will grow nicely.

Rate this Article:

Article Tags: Membership Millionaire, Membershipmillionaire.com, Free Membership Site Training Course

Article Source: http://www.articlesbase.com/internet-articles/driving-memberships-to-make-you-money-303480.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:
CW Teo has years of vast experience in Affiliate Marketing. He is offering Free Online Business & Marketing Courses that Teach You How to Make Money Building, Managing & Selling Membership Sites & Subscription Services Online: http://www.membership-millionaire.net

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Are You Ready For Your Own Income Generating Membership Site?
By: Chang Wee Teo | 24/12/2007 | Internet
Everyone would jump at the chance to have a membership site that brings in a monthly recurring income and have to do only a minimum amount of work if any at all. Clue me in as to what the "membership site" is all about! You are absolutely right! A membership site provides...

Internet Marketers: Membership Sites That Will Drive Your Ultimate Income
By: Chang Wee Teo | 26/12/2007 | Internet
There are various reasons why Internet marketers should start their very own membership site. You can do such things as selling an ebook, sell PLR articles, or even have an up sell item to add to your list. You should think about having a paid membership site due to the residual...

Niche Preservation: How To Carve Yours And Make A Profitable Membership Site
By: Chang Wee Teo | 13/01/2008 | Internet
Membership marketing is the dream of several web entrepreneurs. Ideally, you want to do something, or find something regularly enough, that people will pay you money to tell them about it, or provide a service that they will pay money to get access to. Membership sites, done right, can bring...

Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:

Latest Internet Articles

How Can Online Joint Venture Ideas Help Your Business
By: David Ogden | 16/05/2008
If you are looking for a good way to get into online marketing and you don't want to risk all of your money, then you might consider Joint Ventures. A Joint venture is an agreement between two companies or parties for the purpose of executing a certain business undertaking. These...

Home Business Ideas - 10 Ways To Keep Visitors At Your Site Longer
By: David Ogden | 16/05/2008
The longer you can keep visitors at your website, the faster you can develop a relationship with them. Once your website has captivated their interest, there's every chance they may go on to buy your product or service. Try adopting these 10 Ways to Keep Visitors at Your Site Longer. 1....

The #1 Most Important Factor To Succeeding In Long Term Internet Business Success
By: Lauren Harrington | 16/05/2008
You must have multiple streams of income to secure your place in the internet world. Why should you have multiple streams of income you ask? Just picture for a moment that you have a very successful online business that has been going strong for several years making you a nice...

Want To Make Money? Let Me Tell You How You Can Make Money From Any Home Business Or Internet/ Online Business
By: Crystal Ayers | 16/05/2008
This is not rocket science. It's very simple and doable when you know what to do. But you must realize that you are running a business, working for your self is still work no mater if you do if full time or part time. No one gets rich sitting around...

Finding The Best Online Florists
By: Peter Geisheker | 16/05/2008
Sending and receiving flowers is a wonderful experience. The brilliant bouquets, and exquisite scent that fills the air shows the person receiving the flowers that you really care. Receiving flowers in wonderfully decorated vases with bows and ribbons is an expression of love that can be displayed in no other...

Understanding Domain Name Jargon
By: Dee Buteland | 15/05/2008
If you are new to domain names, it's easy to get baffled by the terms used to describe their status. If a domain is 'free', what does that really mean? Is an expiring domain the same as a deleted one? Is it better to look for a domain that is...

Starting Your Own Forum Online
By: Uchenna Ani-Okoye | 15/05/2008
Have you ever visited an online forum, one that is highly active with engaging members? One that you enjoyed because of the sense of community you experienced while there? Have you ever visited an online forum where everyone seemed to be trying to get a one up on each other, where...

What Separates The Rich Internet Marketers From The Poor Ones?
By: Serge Dandelin | 15/05/2008
This is a question that has been around a long time, and the answer is very simple. However, there are two different answers, and they both go hand in hand. The first thing that you are going to notice is that the rich Internet marketers know how to market their...

More from Chang Wee Teo

Ewen Chia Is An Internet Millionaire. Can He Teach You To Be Like Him?
By: Chang Wee Teo | 12/05/2008 | Internet
Ewen Chia is an Internet Millionaire. Can He Teach You to Be Like Him? So you want to learn how to get rich working from home, but don't know where to get started? Is that nine to five job of yours taking all the fun out of your week? Then quit...

Work At Home For Your Financial Freedom
By: Chang Wee Teo | 09/05/2008 | Careers
Today's financial situation is absolutely critical for anyone living and working in the market. It is absolutely urgent that a person learns how to make it in the world on their own, and the market is not something that anyone can rely on. It seems that the people with the money...

CP Union Bundles Popular Strategies To Help You Succeed
By: Chang Wee Teo | 10/01/2008 | Business
CP Union is a membership site that bundles online education, networking and mentoring, affiliate programs and personal development to help you make passive income. An associate membership costs $97 monthly, but is available right now at no cost for a limited time. Benefits of CP Union include: Website: When you join CP-Union.net...

How To Become A Super Affiliate And Earn Passive Income By Joining A Paid Membership Site
By: Chang Wee Teo | 11/12/2007 | Business
A paid membership site for affiliate marketing is a site which offers training, resources and usually online interaction that supports your development and success as an internet marketer. Affiliate marketing can be an excellent source of home based income, however the knowledge and skills you require to succeed can sometimes...

The Benefits Of Joining A Good Paid Affiliate Marketing Site
By: Chang Wee Teo | 10/12/2007 | Business
Affiliate marketing programs offer excellent opportunities to earn income from sales made by people you refer to various offers. This is usually done through links from your website to the sales pages of the businesses running the offers. However, creating a viable income from affiliate marketing does not happen by...

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved.

Driving Memberships To Make You Money

Article Comments

Related Articles

Got a Question? Ask.

Latest Internet Articles

More from Chang Wee Teo

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter