It is not enough to maximize web site traffic. You must have a system in place to acquire the name and contact information of people that may be interested in your product or service. Lead generation is one of the most important aspects of internet marketing online and a must when it comes to growing a successful business.
In the old days of online email marketing, you had more latitude to do this. There was nothing wrong in sending out emails to people who had not requested one as long as you did not go overboard with it. Unfortunately many people did just that and by doing so added an old word with a new meaning to our vocabulary: spam. The good news is some people had a better idea and went to work creating email marketing lead capture pages also known as name squeeze.
Name squeeze is the act of setting up one or more web pages whose sole purpose is to entice visitors to leave their contact information thereby joining your opt in email list. The email marketing lead capture form can include phone number and address but all you need really is the visitor's name and email address. These pages often times are used as doorways that lead you to the main website.
Email Marketing Lead capture pages are pretty straightforward. If done properly, you cannot be accused of spamming or tricking someone to leave their information since you have stated clearly that for the person to get a free gift, more information or access to your web pages they must agree to join your opt in email list.
In other words you are building a database of customers who are ALREADY interested in what you have to tell them. I don't say they will automatically buy your product or service but as long as they remain on your opt in email list, you have the opportunity to present countless offers to them. Just make sure you can them quality information on a consistent basis and not just a daily sales pitch.
There are 3 ways to use lead capture pages that can explode you online business:
1. Building List Marketing
If you have never heard the phrase "the money is in the list", welcome aboard and get use to it. It has become a pretty standard clich
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